Author name: Tanu Mehta

We have often heard the phrase, “Time is a luxury”. Between scheduling time for our work, family, and friend catch-ups, there are never enough hours in the day! And time management tips never seem to work. In creative fields such as content writing, the struggle can be real. There is a “flexibility” that often gets […]

Be it a story, an interview, spiritual insights or a fitness fad, there is a podcast in every category. One can listen to it at home, on the way to work, while working out or on a flight. The convenience of having valuable information available at one’s fingertips is unparalleled. Currently, there are more than

Out of the 350 billion emails sent every year, only 42% are actually read through. The rest go into oblivion- unopened or deleted without a second glance. As a capable writer, what is the secret ingredient to keeping email copywriting interesting? And lead to higher conversions? Here are 7 great tips from experienced copywriters that

The average attention span of an adult internet user is surprisingly low, at a dismal 8 seconds. This applies not only to TV viewing but also to reading, browsing the web, or even checking emails. As per research, an average professional checks his email 15 times daily, or every 37 minutes! This implies that as

Browse the net, and almost every other webpage will have the words SEO content appearing. Many of us wonder what this enigmatic word means and how is the “Art of SEO Content” different from plain “writing”? Well, SEO refers to Search Engine Optimization. Simplified, it refers to the process of ensuring that your website stacks