Social Media Marketing Placement Course

Social Media Marketing Class(14 Days – 3 Weeks)

3-week class to teach social media marketing

Social Media Foundations

Day 1 (Recorded): Social Media Basics

  • Overview of social media marketing fundamentals.
  • Deep dive into Instagram features and its role in marketing.

Day 2 (Recorded): How to do Account Audits

  • A step-by-step guide to evaluating an account’s performance.
  • Identifying strengths, weaknesses, and areas of improvement.

Day 3 (Recorded): How to Optimization Profile

  • Techniques to create a professional, appealing profile.
  • Tips for optimizing bio, profile picture, and highlights.

Day 4 (Recorded): SEO in Social Media||Optimising Keyword

  • Importance of keywords and optimizing profiles for discoverability.
  • How to use trending hashtags effectively.

Content Strategy and Planning

Day 5 (Recorded): Audience Identification & Competitor Analysis

  • Defining target audiences based on demographics and behavior.
  • Analyzing competitors’ strategies and leveraging insights.

Day 6 (Recorded): Creating a Content Strategy

  • Structuring content pillars for consistent messaging.
  • Tips for creating content aligned with brand goals.

Day 7 (Recorded): Content Calendar Development||Posting Time & Consistency

  • Planning a posting schedule for consistency.
  • Insights on optimal posting times for better reach.

Day 8 (Recorded): How to & What to Write in Captions and Hashtags

  • Crafting engaging captions that resonate with audiences.
  • Researching and using the right hashtags to improve visibility.

Analytics and Optimization

Day 9 (Recorded): Understanding Social Media Metrics

  • Understanding key metrics like engagement, reach, and conversions.
  • Evaluating performance using analytics tools.

Day 10 (Recorded): Understanding Analytics for Performance Improvement Strategies

  • Using data insights to optimize future campaigns.
  • Techniques to increase reach and engagement.

Day 11 (Recorded): Running Instagram and Facebook Ads

  • Basics of setting up and running ad campaigns.
  • Tips for targeting the right audience and tracking results.

Day 12 (Recorded): Understanding Social Media Algorithms

  • How algorithms influence content visibility.
  • Strategies to align with platform algorithms for maximum reach.

Day 13 & 14 (Live Q&A):

  • Clarifying questions on metrics, ads, and algorithm optimization.

Influencer Marketing (16 Days – 3 Weeks)

3-week class to teach an influencer marketing

Introduction to Influencer Marketing

Day 15 (Recorded): Content Creation

  • Content Shooting Basics
  • Storytelling & mastering the tone & creativity

Day 16 (Recorded): Basics of Influencer Marketing

  • Understanding the fundamentals and its role in brand building.
  • Examples of successful influencer campaigns.

Day 17 (Recorded): Identifying the Right Influencers

  • Criteria for selecting influencers based on niche, reach, and engagement.
  • Tools to find suitable influencers for brands.

Day 18 (Recorded): Researching Influencers

  • Analyzing audience demographics, engagement rates, and content style.
  • Red flags to watch out for when evaluating influencers.

Day 19 (Recorded): Setting Campaign Goals and KPIs

  • Defining clear objectives (awareness, conversions, etc.).
  • Metrics to track success, like impressions, clicks, and ROI.

Campaign Planning and Outreach

Day 20 (Recorded): Structuring Campaigns

  • Step-by-step guide to planning timelines, tasks, and budgets.
  • Tools for managing campaign workflows.

Day 21 (Recorded): Outreach Messaging

  • Writing personalized and effective influencer outreach messages.
  • Tips for negotiating fair collaborations.

Day 22 (Recorded): Types of Influencer Partnerships

  • Overview of collaboration models like sponsored posts, giveaways, and affiliate marketing.
  • Pros and cons of each type for different goals.

Day 23 (Recorded): Managing Contracts and Expectations

  • Key clauses to include in contracts.
  • Setting deliverables and expectations upfront.

Tracking and Reporting Results

Day 24 (Recorded): Tracking Campaign Performance

  • Monitoring metrics like reach, engagement, and conversions.
  • Tools for tracking influencer campaign success.

Day 25 (Recorded): Calculating ROI

  • Understanding ROI and cost-benefit analysis for influencer campaigns.
  • Case study examples.

Day 26 (Recorded): Creating Reports

  • Building professional reports for stakeholders.
  • Highlighting campaign achievements and learning points.

Day 27 (Recorded): Maintaining Influencer Relationships

  • Strategies for fostering long-term partnerships.
  • Tips for maintaining good communication post-campaign.

Day 28, 29 & 30 (Live Q&A):

  • Resolving queries on tracking, reporting, and relationship management.

Portfolio Building(Day 31 to 50)

The next 20 days will be spent on building a portfolio, where you will receive a real-time task.

Placement(Day 51 to 60)

The last 10 will be for interviews. You will have a placement drive where your profile is sent to companies, and you will have assignments & virtual interviews for the placement.

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