Be it a story, an interview, spiritual insights or a fitness fad, there is a podcast in every category. One can listen to it at home, on the way to work, while working out or on a flight. The convenience of having valuable information available at one’s fingertips is unparalleled. Currently, there are more than 460 million podcast listeners in the world. This affirms its rising popularity. Podcasting for content writers is an unmissable channel towards a larger audience. However, before you embark on this new medium, there are a few things to keep in mind. Here are some useful tips to consider before recording a podcast.
9 Useful Tips for Creating Impactful Podcast Content
A podcast should be interesting, informative and relatable. To achieve a balance of all the elements, keep these key factors in mind.
Choose a Theme That You Enjoy Talking About
The first step in podcasting for content writers is to choose a subject you are passionate about. This helps to plan the content- facts, opinions, and questions that you may want to bring up. It could even be a topic that you would like to explore further. If necessary, take a poll on what your target audience is keen to know more about. There should be value added in each episode. The listener should feel entertained and learn from the podcast.
Tune in To What Your Audience Wants to Hear
It is important to identify who your target audience is. Research and narrow down the demographics and psychographics. The basis can be criteria like age, education, income level, attitudes and interests.
You could further develop personalities among the audience. For example, some who fit the “young, urban professional” mould. At the same time, some others could identify with the empty-nester. Both are different personalities. However, both might enjoy a podcast on healthy eating choices. Podcasting for content writers involves keeping an ear to the ground and making additions to the content calendar.
Identify the Specific Areas That May Have Been Missed Out
Once you have identified the broad areas, research and zoom in on the smaller, lesser-known topics.
For instance, podcasting for content writers on neurological disorders would include various conditions. These could be dementia, autism, MS, etc. As a niche podcaster, one can prepare a content calendar on these. For example, the different kinds of dementia, the causes and possible treatments. This deeper insight would elevate your podcast to specialised content. The discerning audience would appreciate it.
Script a Powerful Audio While Podcasting for Content Writers
The most important step in podcasting for content writers is to prepare an effective script. One has to be skilful in the creation, even more than a video. This is because the attention is only on the verbal/ audio content. There are no supporting visuals.
To start, focus on the initial hook to engage the listener. This could be with an interesting quote or an anecdote relating to the main topic. Similar to a story, make sure there is an introduction or a hook transitioning into the main body. This should be further developed into the climax or the main essence. And finally, rounding off to a conclusion.
Focus on the flow and voice modulation, and keep the language simple with a few colloquial terms. The addition of small anecdotes and humour adds that zing to the podcast.
Conciseness is Key in Podcasting for Content Writers
Podcasts need to be impactful without being verbose. It’s great to have a fun, easy-flowing dialogue between the two individuals on your audio. But it’s also important to keep it on point. Going adrift can occur with newbies who are learning the art of podcasting. A long audio not only loses its true essence but also tests the patience of the listener. Instead, maintain brevity and use good language and some humour to keep them engaged.
Research and Practise Your Voice Delivery
Research is the basis for podcasting for content writers. Keep yourself abreast of new developments, viral topics and even the next big celebrity. You need a constant influx of ideas to maintain an engaging content calendar. A crucial step is also to regularly practise voice modulation. Emotions such as joy, disappointment and concern need to be conveyed through the voice. Practise reading out daily and modulating the voice to become an accomplished podcaster.
Also read: The Secret Sauce to Engaging Email Copywriting
Bring in The Expert/ Celebrity to Create a Buzz
One of the most popular methods of drawing in listeners to your show. Invite experts like doctors, wellness gurus and media celebrities on your show. The audience is sure to tune in to listen to the experts’ ideas. Ensure that the invitees are relevant to the topic and possess sound knowledge.
Further, it’s helpful to have points handy to navigate the discussion. The audio should be informative yet easy-going for everyone to follow. To enhance your social media presence, schedule your content calendar with regular invitees. This will create excitement and augment your reach to newer audiences.
Prepare Questions in Advance and Promote on Social Media
An important aspect of podcasting for content writers is to research the invitee. This could include their educational background, accomplishments and key ideas. Also, prepare questions that the audience may want to ask of the expert. This will ensure a smooth discussion. Once the episode has been recorded, promote it on social media to garner more audiences. This also helps continue the dialogue with listeners through their queries and posts.
Podcasting for Content Writers calls for Investing in Professional Tools
Expensive but a definite requirement for a podcast developer. Ensure you have proper equipment before you start recordings. Some of the basic ones are audio plugins, headphones, microphones and digital audio. Software programs, such as the DAW, that allows recording is essential. Ensure you have the right equipment before initiating the recordings.
Conclusion
Podcasting for content writers is a great way to fashion a unique personal brand. It’s an excellent medium to gain newer audiences. There is a huge, untapped potential for people who enjoy audio far more than written content. Deeper research and expert collaborations can add more value to a podcast.
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