When trying to enhance the online presence of the website, SEO acts as the key tool. If the content is not creative and only SEO-driven, it may not rank well. Creating a balance between creativity and SEO can only be achieved through mindful writing.
In the AI world, people expect content with a human touch. If the content lacks creativity, it has less chance of standing out and achieving a high position in top results.
Why is creativity important?
Creativity plays an essential role in making your writing stand out. Being creative builds an emotional connection between the writer and the audience as it adds a human touch. Users tend to connect more when they find something more relatable. An article is the only bridge of communication between the writer and the audience. Being creative also helps you to adapt to changing environments and styles quickly.
SEO a friend or a foe
Sometimes, the writer only wants to be creative and feels paralyzed while optimizing it with SEO. There’s always a pressure to use the words other people are searching for instead of their own. Optimizing the article with SEO sometimes kills its creativity. While only focusing on the SEO and neglecting user experiences like page load speed, mobile optimization degrades quality, and visitors tend to leave the page quickly.
As a friend, SEO can do wonders for a website. SEO-optimized content increases visibility and attracts organic traffic. This increases the revenue generated as it is more audience-directed. The website that often appears on top is perceived as trustworthy. This increases the reputation of the website.
So what’s the solution? SEO is your friend or a foe the question continues in the minds. But the correct solution is balancing. Balancing SEO and creativity ensures that your content is visible and appealing to the audience. You can achieve this by mindful writing and catering to both search engines and audiences.
Also Read: SEO Trends Every Content Writer Should Know in 2024
Why is the role of SEO important?
SEO writing is a process where the content is optimised to improve the visibility of the site. It is intentionally done to rank on the first page of Google or other search engines. This is done by adding some relevant keywords or phrases in the paragraphs. It’s a complex process and can only be achieved through mindful writing.
When an article gets too loaded with keywords, it loses its creativity and makes it dull. So, it’s important to maintain a balance between SEO and creativity. Let’s look at some strategies to balance SEO and creativity in an article :
Analyse the audience’s problems
It’s important to understand what your audience demands. Analysing their demand and problems solve 50% of the work. While crafting the content, think from their perspective. People share content they find retable, the more relatable content, the more shareable. Mindful writing and research are critical in this process.
Creating captivating headlines
Creating captivating headlines automatically captures users’ attention & a headline with a keyword provides information as well as fulfils SEO criteria. Headlines act as a bridge as they provide what the user needs.
Use strong words that immediately grab the audience’s attention. These articles not only rank well but also create a perfect blend of creativity and SEO.
Write content for humans
Write content for humans by keeping in mind that they have a shorter attention span. Focus that content should be clear, concise, and to the point. Try using bullet points, shorter lines, and shorter paragraphs. Highlight the main and important information. Employ mindful writing by keeping the essential information in the beginning, middle, and end.
Use more graphics and relevant images
The use of more graphics and images simplifies and makes content attractive. This enriches the quality of content. This strategy can elevate the experience of the user and would make it creative and SEO-friendly. Don’t forget to add an ALT tag to the image, as it makes it SEO-friendly.
Include facts and figures
Including facts and figures in the content makes it easier to understand and gain information quickly. Utilise mindful writing techniques to present the data by ensuring it remains engaging and avoids monotony. If the audience needs help understanding the content, they will eventually lose interest, no matter how educating the content is.
Conclusion
Unique content is a must for SEO writing. However, it is not enough. Unless the writing isn’t creative, people gradually lose interest. Mindful writing plays a key role in balancing the content. If you analyse your audience problem, create catchy headlines, and focus on what people demand, people will love your content. If people are into your stuff, search engines will dig it, too!
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