The journey of the marketing world from traditional to modern has seen a major evolution. In the contemporary world, brand marketing rests mainly on the shoulders of Social media and Paid Ads. The distance between brands and their target customers has shrunk thanks to social media. Google is currently the biggest search engine for viewers. Content creators must carefully curate content because social media is so important nowadays. A brand’s organic Google traffic increases with the quality of its SEO content for social media.
10 Elements Of SEO-Optimized Content
Search engine optimization can be segregated into three categories: On-page SEO, Off-page SEO and Technical SEO. This article will discuss 10 on-page SEO steps to curate a SEO-friendly article.
1. Keyword Research
The appropriate use of keywords plays a key role in creating seo content for social media. The number of times the keyword comes in the content marks how well the content would rank on Google. A creator must always start with long-tail keywords(more than three words), as ranking is easier. Furthermore, they can use short-tail(less than three words) as it faces less competition. Proper research must be done to find primary, secondary, and competitor keywords.
2. Appropriate Headings and Sub- Headings
For content to be readable, it must always contain headings and subheadings. When organized using headers and subheadings, it appears neat and can capture the user’s attention immediately. Content should make the most of the audience’s time because it only receives two seconds or less of their attention.
3. Well-bound Internal and Outward Links
SEO content for social media should always have a well-bound internal and outward link. This helps the audience get a clear picture of the brand and its services. An internal link takes the user to the information inside the content, and the outward link takes the user to unique pieces outside the content.
4. Appropriate Meta Description
The brief information beneath the search engine result page (SERP) title is known as the meta description. It functions as the band’s opening statement. A creator must curate while adhering to all rules. The ideal length for a meta description is 150 characters. It should be grammatically correct and understandable, and the meta description for SEO content for social media should naturally and carefully use keywords.
5. Quality of Content
Content creators should ensure that the content is real with proper research. With AI interfering with our lives, the authenticity of the content is the key. The content must be explained with appropriate examples and testimonials for better readability.
6. Use of Images with Proper Description
A creator can make the content attractive by using appropriate images. This also enhances the readability of the blog. The creator must ensure that the images they use are real-life images of good quality. The images should be backed with proper ALT TEXT(descriptions of the images used) to create SEO content for social media.
Also Read: Top content writing challenges writers will face in 2025
7. Optimizing URL Slug
The ranking primarily depends on how well the crawlers crawl and index the content. A blog has multiple URLs, leading to confusion amongst the audiences and Google crawlers. The creator has to create an appropriate and specific url slug to avoid any confusion for the audience or crawlers.
8. Mobile Friendly
The blog or article must always be mobile-friendly. 80% of the population watches all the content on their mobile screens. Create SEO content for social media that fits mobile phone mini screens for better reachability.
9. Pagespeed Insights
Content gets just one chance to get the audience’s attention. The creator cannot waste it. A content-accurate page load speed for mobile phones is 0.3 seconds, and for laptops or computers is 0.6 seconds. The creator has to take proper care to maintain the time, as one missed chance can lead to no chances in the future.
10. Technical SEO
Search engine optimization also involves technical methods to bring in organic traffic. Backlinking is one of the most popular ways to drive more traffic to the content. A creator divide these steps into human perspective and technical perspective. There are many other ways a creator must know to create SEO content for social media.
Conclusion
SEO for social media is a very extensive process that cannot be covered in a single article. It also involves off-page methods like creating Pinterest boards, social bookmarking, guest postings, question-and-answer submissions, and Quora. If followed, all protocols may benefit the brands in more ways than one.
This process involves a lot of research at every step. With advanced technology, creators are exposed to many such tools, making their journey of creating SEO content for social media easier. Semrush, Google Keyword Planner, and Ahref are tools that can help create SEO content. Ranking on the largest search engine globally can fetch a brand numerous benefits in the long run.
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