Advertising is a basic need of the business to promote products, services, or brands. With the growing demand for digital media, social media advertising has become the most important part of the business. For every big or small business, creating eye-catching visuals and running ads to engage has become important to make a presence. Before, businesses used to hire a graphic designer or buy software to create ads and achieve the desired results. But now you have Canva. Create social media ads in Canva and easily promote your business and get the results.
Why Are Social Media Ads Important?
Before understanding why we should use Canva for social media ads, let us first understand why social media ads are important. Many people use social media platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, etc. Running social media ads on this platform will help you in:
- Increase awareness of your brand.
- Help in reaching your targeted audience
- Help in driving traffic to your website.
- It will boost your sales.
Why Create Social Media Ads In Canva?
Daily, people run millions of ads to grab attention. To compete in this, your visuals should evoke interest, or your message should stand out. That’s when you can choose Canva. Canva has revolutionised the design industry. Canva simplifies and streamlines the design process. Now, consider the benefits to create social media ads in Canva.
- Canva provides thousands of professional templates for all social media platforms.
- Canva has a user-friendly interface. Anyone can easily learn and master it.
- Canva can create ads according to the required dimensions.
- Canva has a library with a vast collection of images, icons, videos, and audio.
- With Canva, you can easily create motion-based ads for your social media platforms.
Step-By-Step Process To Create Social Media Ads In Canva.
Let’s understand step by step process.
Step 1: Create a Canva Account.
By visiting canva.com. Sign up for an account and choose the motive for your account. Once the account is generated, go to the dashboard to start designing.
Step 2: Choose The Platform You Need To Design The Ads And Select The Ad Type.
Go to the homepage and search for the platform you need to make the ads. For designers, it’s super easy to choose the right format, as Canva provides formats for all the social media platforms.
Step 3: Select The Template Or Build From Scratch.
Canva provides a huge number of pre-designed templates. You can choose one and edit it. The second option is to select a blank canvas and start designing.
Step 4: Customisation Of Design
Customise your social media ad by
- Add a textbox and edit the font, text, and headlines. Keep language bold and clear.
- Add your logo to your ad using uploads, or drag and drop it.
- Add high-quality photos and videos for better-quality ads.
- Use a brand kit for brand colours and fonts. Keep only 2-3 colours for a clean design.
- Use icons, elements, borders, etc. to grab attention.
Step 5: Use Animation.
Animated ads are trending these days. It helps get more engagement on social media platforms. The animate option is available in the toolbar. You can go to the animate and choose the motion to apply to text or elements. For videos, you can select transitions.
Step 6: Review The Ads.
Before publishing the ads, check if the text is readable. Images are in HD. Check if the design is connecting to your brand. After reviewing all these points, you can go to the preview option to preview your ad.
Step 7: Download And Publish.
After reviewing whether everything is okay, you can share or download it in the required format.
Tips to create social media ads in Canva that convert into business
Use the tips below to generate business.
- Ensure the headlines are kept first, then the text, and at the end, the CTA.
- Design multiple options of ads with different images or colours to check what is best.
- Designs should be optimised for mobiles.
- Don’t add too many elements. Keep space.
- Measuring the success of your social media ads.
Once you create social media ads in Canva, publish it. It is important to track the performance. With the help of a performance analytical tool, evaluate how many people checked your ad. Also, check how many users clicked on the CTA. Check the number of likes, shares, and comments. Keep track of the number of purchases, sign-ups, etc. If the results don’t meet your expectations, head back to Canva and make the necessary changes to your ad.
Canva Master Class
Wabbithire is hosting a free Canva master class on YouTube. The class covers all the topics from basic to advanced. The course is a complete pack covering all the features of the free and pro versions, too. In all the lectures, everything is taught practically by doing it in Canva. Instead of wasting time thinking, go and grab this opportunity to learn everything about Canva.
Conclusion
Are you stressed about the design for your campaign? Don’t stress! Choose a template and create social media ads in Canva. You have the magic to design stunning and eye-catching advertisements in seconds through Canva. In Canva, you will have templates, elements, graphics, and all other features to create social media ads. After going through this guide, you will understand everything about designing ads for social media.
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