In the era of the digital world, content creation itself has become a trend. With the increasing number of content creators, there is a race to be unique but trending. Brands, influencers, bloggers, etc, are expected to follow the latest content creation trends. Identifying the top trends has become crucial with ever-changing technology and marketing strategies.
Here’s a list of top 5 Content Creation Trends
Working in the right direction can take you far. You must invest your time and efforts in the right direction to make compelling content. Knowledge of current trends is the first step in that direction.
Incorporating Artificial Intelligence
Undoubtedly, our minds can conjure great ideas, but not every time. Instead of relying solely on our imagination, AI can generate millions of ideas with a single prompt for you.
According to a survey, 79% of businesses out of 2600 participants have observed improvement in their content. You can work smarter with AI to level up in content creation trends and reduce your workload.
- Keywords – They are vital in SEO rankings, whether a website or a personal blog. AI tools such as Google Keyword Planner and Semrush can be used to find trendy keywords.
- Brainstorming Ideas- Though writers are magicians with words, they can also have a block of imagination. In situations like this, AI tools like ContentShake AI and Hyperwrite can make your work easy.
- Image Generation -Turning your imagination into an image reality is no longer impossible. Tools like Stabble Diffusion and Adobe Firefly can quickly generate AI images in minutes.
- Content Planner – Maintaining the pace with the changing content creation trends on different social media platforms can be challenging. To tackle this problem, you can use tools like Notion and Canva to minimise your stress.
Here’s a few things you must keep in mind while using AI
- Companies have already started a new policy of “No AI content,” as using AI leads to plagiarism and hinders copyrights and authenticity.
- Though AI is revolutionary, it cannot compete with human emotions.
- AI lacks the intrusive thought process of humans, which can lead to mechanical and emotionless answers.
- The data source of any AI tool is pre-existing records, thus resulting in repetitive answers.
Short Video Content
Among all content creation trends, short videos have become an all-time favorite. Viewers are encouraging creators to make more short videos as they don’t have to spend long hours on one single topic. Updates in different applications made it easy and fun to swipe videos.
89% of customers demand to see more video content, as stated by a Wyzowl’s report.
Tips for creating better videos
- Steal the attention – Start with a hook, shocking fact, or a question to grab your audience’s attention.
- Focus on the topic – As it will be a short video, do not discuss minor issues. Dive straight into the main topic.
- Answer the queries – Oftentimes, viewers ask the questions in the comments. Instead of asking viewers to read the FAQ, answer their questions in the comment section itself. It makes them feel heard and seen.
- Trendy topic – Follow the latest content creation trends to stay up to the mark.
AI tools for booming videos
- Adobe Premiere Pro – It is best for professional video creators. Incorporates AI through Adobe Sensei, making your task easier.
- Wondershare Filmora – A popular software among both beginners and experienced creators. A user-friendly, easy-to-use video editor tool.
- Synthesia – In case you don’t want to show your face, it gives your video a talking avatar face.
Rise of Podcasts in Content Creation Trends
Being productive is the new mantra of today. What better than listening to a successful business person share their journey and lessons? Nowadays, it is also available in video format, but listening to it while doing other daily chores is considered productive.
Essential tips to start your podcast
- Find your niche – Deciding your niche will help you find your target audience and relevant data.
- Use AI – AI can be used to catch up on the latest news and facts. Edit this raw data and use it to share knowledge. It can also be used to outline and summarize the script.
- Punctuality – Set a time at regular intervals to post. This will create eagerness among listeners.
Authenticity & User-Generated Content (UGC)
A common person with a normal following can have great reach if they are authentic. Authenticity is the latest among all the content creation trends. For a consumer, honest, non-sponsored reviews are valued more than a paid promotion. A Hearts & Science report said that 79% of consumer say UGC affects their purchasing decision.
Ways to use UGC as a tool
- Share Feedback – Ask your customers for feedback directly or by making them fill out a form.
- Conduct Challenges – According to new content creation trends, align your product and ask consumers to participate. Later, the results will be posted, and a prize will be awarded to the winner.
- Collaboration – Hire authentic creators for reviews. It will help you to gain organic traffic.
Diversity is the New Trend
In the era of inclusivity, brands must broaden their spectrum in diversity. It is a digital world, and brands have to cater to a diverse audience, especially younger ones. The younger generation is more aware of the content creation trends. They have had better access to the internet and technology since their younger days. As per a report, the younger generation especially considers representation at the time of purchase.
New names like Gen Z and Gen Alpha have emerged. Brands that deal with this age group audience must include diversity. 70% of Gen Z appreciate a brand with more diverse advertisements. And 80% of them support a brand that supports a cause they believe in.
Also Read: Writing Guide for Engaging Blog Posts: Tips for Content Writers
Strategies that can work for you
- Identify the demands, requirements, and preferences of your audience.
- Use demographic advantage by including local language in your content.
- Collaborate with creators and influencers from varying backgrounds to bring diversity and inclusivity to your brand.
- Seek feedback and be attentive to the queries raised. Publishing these helps you build trust with the audience.
A few examples of inclusivity
- Maybelline – To be more accessible and inclusive, it launched 16 new foundation shades for darker skin tones. They also used diverse events like Pride Month to support the LGBTQA+ community.
- Barbie Movie – Breaking the earlier stereotypes, this movie promoted different skin tones. Encouraged girls to overcome their insecurities and be confident.
- Dove – In their “Real Beauty” Campaign, hired models of different skin tones and body types. Breaking the stereotype of the “perfect body” showcased by models.
Wrapping Up
Nothing is permanent in this digital world, and the show must go on. Content creation trends will keep on changing with evolving technologies. So, even if you missed an opportunity, a new one awaits you. With the help of AI, rejuvenate your ideas and imagination.
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