SEO stands for Search Engine Optimization. It encompasses a range of techniques that aim at improving content rankings on a search engine. As a content writer, are you aware of the SEO trends that can fetch more traffic to your content? This article will brief you about the prominent SEO practices that a content writer should know to make his content stand out and rank higher.
Why is it important to stay updated with SEO trends?
In this era of digitization and information technology, the internet has become the most popular medium for accessing information. This has enhanced the competitiveness among content writers. Since then, now they have been wrestling to get recognition on a single platform, which is the search engine. It obliges an online content writer to stay well-informed about SEO trends. The more a content writer stays updated with the current SEO practices, the more it increases the chance of his content ranking higher.
5 significant SEO trends of 2024
Following are the governing SEO tricks of 2024 that a content writer should keep in mind while curating online content.
The AI and online content
AI has been the reason for both celebration and chaos in recent years. Many people have adopted it for searching and acquiring the desired information. In contrast, some people don’t find it creative and relatable enough. Considering a content writer, it depends upon the industry or clients he is working with because there are companies that strictly prohibit AI-generated content.
Google has incorporated AI in its search algorithm. It has improved its ability to understand the intentions of a searcher. And, it has increased its efficiency in interpreting the context of a search. It means intentionally or unintentionally; AI has become a part of SEO trends. Google has made its statement that it believes in delivering high-quality content. It should be relevant whether it is from AI or a human being. Yet, most of the searchers still get satisfaction only with relatable and humanistic articles.
E-E-A-T over E-A-T:
E-A-T is the acronym for Expertise, Authority, and Trustworthiness. Expertise is the level of knowledge a content writer has. Authority is the reputation or legacy a website holds. Trustworthiness means how reliable and relevant information a particular website provides.
Earlier, Google used to go with this formula (E-A-T) to assess the quality of websites. However, since December 2022, a new E has been added to the formula. The new E represents the experience of the content writer, which should be reflected in his writing. This change has been brought to emphasize the websites to improve the overall quality of content they publish.
Also Read: Revolutionizing Content: Blockchain and Decentralized Writing Platforms
Modified link-building framework
Linking is one of the most integral SEO trends. Under this, content writers insert inbound or outbound links. Inbound or internal links are hyperlinks to other pages from the same website. These links help in bringing traffic to other content pieces of the website. A website puts external links to support its content and provides readers with additional information.
Earlier, numbers used to rule. But now Google checks the quality of content a website is pointing to in the form of a link. So, now the trend is to insert quality links.
Mobile Compatibility for wider reach
Google, through its mobile-first indexing, prefers mobile-friendly websites more. Mobile-first indexing means that the mobile version content of a website is more preferable, and it affects SEO ranking positively.
This is because the number of people accessing the internet through mobile phones is relatively higher. Google aims at consistently improving the user experiences and keeps its searchers’ convenience at a higher order. So, having a mobile-friendly website is one of the vital SEO trends.
Increasing voice searches
Nowadays, people are frequently using the voice search feature, which involves asking the query verbally. SEO trends are set and adapted as per users’ requirements. So, now it is recommendable that content writers embrace a conversational tone or go for the way communication takes place. Concise sentences should be there, answering users’ questions.
Conclusion
Above are the SEO trends that a content writer should apply while writing high-quality content. High-quality content ultimately achieves a good ranking. It’s the best time for content writers to accept that SEO has become part and parcel of online content marketing. They really need to devote time and apply these techniques to their content to achieve desirable results.
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