Content is the king in the field of content writing. May it be brands or magazines, the thirst for quality content is always constant. Writers should know how to nail a killer content pitch to find clients. It helps the content writer stand out in the crowd. Effective content pitching can be the deciding factor in making the ball land in your court. This article will provide an intricate step-by-step guide to crafting a killer pitch for content writers.
What is a content pitch?
A pitch helps a writer introduce themselves to the world of writing. A pitch is a sample of the kind of content that a writer can provide to the organizations concerned. It gives an insight to the editor or publisher, convincing them to commission the piece. It is usually not longer than 500 words, roughly summarized in two paragraphs.
Why is content pitch important?
Crafting an effective pitch for your content is essential for finding new clients. It helps the writers to court new projects. Every writer has a unique style of writing. It can also help the writer gain acknowledgment and recognition for their style.
Sending a snippet of your writing style and the type of content provided helps attract publications. Even if the publications don’t provide any immediate work to the writers, an effective content pitch will help you land on the list of future preferences.
Steps to crafting an effective content pitch
When you pick up a book in any bookstore, the introduction on the back provides us with a sneak peek at the story. When that introduction is powerful and exciting, it almost becomes impossible for us not to buy it.
A content pitch acts as an introduction for us. It gives a sneak peek to the publishers of the content writers can provide. Hence, writers must know exactly how to craft these pitches. Following are the steps to be kept in mind when writing a pitch.
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Step 1: Do your research
When sending your content pitch, you should know what content should be sent to the particular publication. You should make sure you research about the organization. Reading previous blogs published on their website will help provide an idea of what kind of content they prefer. You must visit their social media handles and should know what kind of services they deal with.
You should craft a pitch to give them a vision of how your content can help them gain more visitors. Your pitch should give the editors a clear idea of how your content stands out from the content already published on their portals.
Step 2: Grab attention
Try to grab the attention of the editor immediately. When reviewing pitches, an editor does not have enough time to go through all the articles in his mailbox. An effective content pitch should be able to grab and hold the attention of the editor with the very first line.
An effective headline also helps catch the eye and stand out through the ocean of pitch mails. A headline should spark an instant interest in the editor and intrigue them into reading the full pitch.
Step 3: Be concise
When writing a content pitch, be as straightforward and concise as possible. A pitch is just an introduction to your content. Do not try to include anything and everything in it. Keeping it short and crisp will save the editor’s time. A concise pitch will also help maintain curiosity.
You can link previous articles published in your name to introduce the editor to your writing style. The original pitch should be kept short and sweet. Long pitches do nothing but annoy the editor and decrease the chances of consideration.
Step 4: Know who you are talking to
When writing your pitch, make sure you know who you are addressing. Whether it is an editor or the head of any department you are writing for. You should research the names. Be sure you use the right pronouns. Wrong pronouns often put the reader off.
Although your research should be thorough, there can also be chances when you do not know whom you are talking to. In such a case, it would be better not to assume anything. You should keep your pitch neutral. You should craft it in such a way that the reader, without using pronouns or names, can connect to the pitch.
Conclusion
Writing a content pitch can be a time-consuming and exhausting process. Its value when setting out on a journey of freelancing content writing is unmatched. Content writers need to be mindful when crafting a pitch. A strategic and effective pitch can be the key to a successful writing career. By using your writing skills, your pitch can help you get the recognition you want.
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