At present, social media is one of the most powerful forms of marketing. It is all about collecting the required data and implementing it to the target audience. Currently, more than 5 billion people, or 65 per cent of the human population, use social media. Experts expect the number to increase to 6 billion by 2028. Collection of consumer preferences is an important step. People have followed various social media marketing trends in the recent past. Some have turned out to be greatly helpful for the brands in marketing.
Current-generation audiences are more driven towards social media applications. A recent report states that more than 89% of people tend to buy a product that is advertised on social media. Some of the trends in social media marketing that had more success in 2024 are described below.
Best 5 Social Media Marketing Trends
In marketing, a lot of things have changed in the recent past. Marketing through social media is the leading change. Various social media marketing trends have emerged in the year 2024. By using these trends, the marketing game of the brand is enhanced. The top 5 trends in social media marketing are shown below.
1) Surge of Influencer Marketing
Influencer marketing is one of the most popular and easiest ways of marketing in a particular niche. There are various social media influencers, and brands can select based on their niche. A report states that people tend to purchase things promoted by influencers.
Influencer marketing has been one of the leading social media marketing trends for many years. That continues its success even in the year 2024. There are various types of influencers, such as macro, micro, nano, and mega influencers. On the basis of their follower count, influencers gets categorized. Micro-influencers with a follower count between 1k and 100k are the target for many brands. This is because they are budding influencers who have huge audience engagement and are cost-efficient.
2) Short-Form Video Content
Short-form video content like reels and shorts is one of the essential social media marketing trends. Short-form videos have more viewers. As it gives easy dopamine, many have started doom scrolling. Short-form videos usually range between 15 seconds and 60 seconds. That has shown greater results when compared to long-format videos. Consistent marketing strategies happens by providing short-form content.
TikTok is one of the short-form video applications that has almost multiplied its users twice from 2020 to 2024. Many brands rely on short-form video marketing trends as they are more engaging, and the conversion rate of viewers to customers is higher than that of long-format videos.
3) Boom of Social Commerce
Social commerce has shown visible growth in the recent past. It is gradually developing as one of the major tools for online shopping. For social commerce social media applications like Instagram, TikTok, and various other applications are helpful.
Influencers tend to acquire profit through affiliate marketing. In a recent report, it has been found that 44% of Instagram users tend to purchase using the links on Instagram. Even though social commerce has been popular for a long period, it has reached its fullest potential due to the coronavirus lockdown. People prefer social commerce to shopping than traditional shopping because these applications provide attractive offers and coupons that make the product more affordable.
Also Read: Social media marketing tips for small businesses
4) Playful Content is the New Age Trend
Playful content has started to be a new trend for many brands. It attracts many youngsters and even older people. Many don’t like to read in a serious tone. A Playful content strategy is an innovative experiment that many brands took in hand. Playful content in the form of humorous memes is more successful. The current generation of Gen Z kids likes playful content more than normal content. Playful content is one of the new social media marketing trends.
By using humorous memes and colourful images, consumers’ attraction increases gradually. The playful content should be in a particular niche. Brands requires to be more careful in selecting the genre and intentions of the brand.
5) Strong Knowledge of Social Media SEO
Social media optimization as a search engine is one of the most important trends in marketing. Regular content is nowhere in competition with SEO-optimized content. Almost 40% of the current generation of youngsters use TikTok rather than Google to acquire information. Optimization of posts and articles in social media will gradually improve the reach of the target audience. Social media SEO is one of the most important social media marketing trends to achieve maximum growth. Use keywords and relevant hashtags in the posts and articles to optimize the content.
Conclusion
The five social media marketing trends are among the most used and successful trends of 2024. Using these trends help the brand to stay one step ahead of the competitors. The game of social media marketing has reached the next level. Brands with a keen knowledge of these trends will get more successful with time.
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