The best way to capture memories forever is in the digital format. Visual content has been a part of our lives, whether hand-painted portraits, photo albums, or videos. But in today’s digital era of social media, it has gone higher and higher on a different level. Social media has become a business hub to promote their product, engage target audiences, and gain profits. Let’s discuss the role and effects of visuals in social media marketing and how to use it.
Visual Content & Social Media Marketing
Our brain receives 90% of data in visual form. These visuals are processed at a whopping 60,000 times more than text. Thus, visuals are important for businesses to promote their products and services. Social media is the king of visual content, and companies use its power for their social media marketing strategy. These visuals are available in many formats, such as images, videos, infographics, memes, gifs, etc.
Visuals Grab the Attention
In a study by wyzowl, the attention span of humans is just 8.25 seconds, less than a goldfish, which is 9 seconds. In this scenario, engaging the audience with written content has become difficult. A short 1-minute video will have more attention from the audience than a lengthy list of product descriptions. As a solution, companies collaborate with content creators and influencers or hire UX/UI designers to create visual content.
Tips to grab the attention
- Creating visuals like videos and infographics helps to catch the attention.
- Start with a curious question or a shocking fact. Audiences tend to get bored within the first 10 seconds of the video.
- Beautiful fonts, colors, and designs make a visual aesthetically pleasing.
- Use Pinterest to find trendy aesthetics for inspiration.
Conveys the information quickly
Imparting knowledge through visuals can be quick, efficient, and fun. Conveying information through text can be difficult, especially if it is the usage of a product.
Visual content, like a video, will help the audience understand the instructions easily through a demonstration video. Visuals convince the audience by giving them proof. Social media platforms like Instagram, Pinterest, and YouTube shorts are the best for images and short videos.
Some uses of infographics-
- Infographics are highly efficient in imparting knowledge in a fun way.
- Book summaries can presented beautifully through infographics.
- Zostel’s instagram page uses infographics to describe their itinerary, creating a beautiful visual map for the viewer.
Improves Brand Recognition
Social media is the hub for businesses to gain trust and recognition from the audience. Visual content captures their attention and thus engages them to learn about the product. It helps the brands to create awareness and build trust among the target audience.
Hire a social media manager to help you build your brand’s social presence.
Create a visual of catchy names and creative slogans that get stuck in the viewers’ minds.
For example – Cadbury Dairy Milk’s advertisement – “Kuch Meetha Hojaye,.” This series of ads created awareness and recognition and made people loyal to the brand.
Also Read: Top 5 Best Content Writing Tools of 2024: Become a Pro in Content Creation!
Increase in Social Media Reach
Social media is a place of fast-paced trends; include these trends in your social media marketing strategy. Hop on these trends and give them a twist, aligning with your brand’s idea. This visual content creates your social presence. Increasing the chance of appearing in the scrolling of a user. Sharing becomes easy on social media. Thus, if you follow a trend, the chances of it getting shared increase.
One viral instagram reel can reach thousands of shares within hours. Visuals maximize your chances of being hit and famous and reaching the maximum number of viewers.
Tips for more interaction with the audience
- Start a series – It creates curiosity among viewers, who become hooked on the upcoming episodes. Thus, it increases engagement on the social media page.
- Conduct Q and A sessions – Live interactions build bonds and trust. Share them on stories. Hence making more visuals for more views. The data can be used later as insights for further development.
- Create a giveaway – Request the audience to comment, share your content, and get a chance to win a prize. This way, it reaches more people easily.
Generates Organic Traffic
Collaboration has become a big part of social media marketing. It doesn’t matter if the creator has a low number of followers. The right use of keywords and algorithms can generate views and organic traffic. Many creators are authentic and create content without paid promotions. This further elevates the image of a brand, thus creating a more organic and loyal audience.
Affects Customer’s Behaviour and Decision Making
Showcasing the product’s utility through visual content makes it easy to understand and trustworthy for a customer. Visuals are great for creating an urge and desire for a product. Use the visuals to lure in customers. A good quality visual with a storyline and information can make customers invest in your product and share it further.
- Aesthetics are in trend. Through visuals, you can showcase your brand’s personality.
- Customers lean more towards an aesthetically pleasing visual.
- For example, notebooks with beautiful covers and white pages tend to sell more than normal notebooks.
Visuals are the Future
The easy availability of mobile phones and good internet connectivity has increased human consumption of visual content. Social media will continue to grow, and visuals will remain a part of it. Continue using the visuals to create alluring content and boost your gains.
Follow Wabbithire for more
