Company: Finroot Innovations Pvt. Ltd.
Job Title: Content Marketer (Expert) in FinTech – Part time
Location: Remote (Work from anywhere)
Duration: 6-9 months (can get extended)
Efforts: Weekly 20 hours (flexible work schedule, work anytime)
Part time salary: Rs. 25,000/month
Reportee: You will have a dedicated full-time intern who will work on Content marketing
Potential for Extension / Full-Time Role: Based on performance & mutual agreement
Role Overview: As a Content Marketer, you will create engaging & viral content that resonates with
Indians and drives customer acquisition. Your work will contribute to building a strong brand presence
for our company.
Job Description:
Are you excited about joining an innovative B2C FinTech company in a niche GenAI space? Do you
believe that Content is King in marketing? Do you aspire to create Viral content, that captivates and
engages millions of Indians? Are you proud of the impact your work has on social media audiences?
If so, you may be the perfect candidate for this role. We seek a talented content writer who craves to
create Viral content & feels proud about it. We value creativity and passion for crafting compelling
content that resonates widely.
Responsibilities:
- Work jointly with founders to create a compelling value proposition, and content themes
- Create Viral content that is compelling, engaging and informative, that establishes a strong
emotional connect with Indians - Drive metrics with a goal to acquire customers through content virality.
- Develop and maintain a content calendar, ensuring regular content creation.
- Own content across multiple asset types, including blogs, videos/audios, viral memes,
interviews, PR, external articles, surveys, tutorials/FAQs/help content, reports/e-books, etc. - Work closely with Digital Marketer & Designer to create the right content asset
- Stay abreast of industry trends & incorporate relevant/trending topics into content calendar
- Leverage the intern and groom them in Content marketing
Qualifications:
- Minimum 7+ years of experience in Content marketing
- Degree in Marketing Communications, Journalism, or a related field.
- Experience working in Media houses, or content agencies, or in any B2C firms
- Familiarity with various content types, formats, and SEO best practices.
- Excellent writing skill in English, along with a strong communication skill; Proficiency in other
Indian languages is a plus. - Ability to manage multiple content tracks effectively & maintain a ‘never give up’ attitude.
- Knowledge about the Financial world is a plus.
- Strong connections in the media world would be a significant advantage.
Benefits:
- Earn additional income through the part-time role, with flexible payment options
- Potential for conversion to full-time role or become one of the early members of a growing
startup, based on performance - Competitive salary with potential ESOP based on performance
- Professional growth opportunities, mentorship, networking.
- Work from home/anywhere
About the Company:
At Finroot Innovations, we are on a mission to revolutionize how people manage their finances
through a one-stop shop app. We are working on two innovative products: Passbook.ai and FinGPT
(based on GenAI). We are a dynamic, results-oriented company with a focus on innovation. Learn
more about Finroot at https://finroot.co.in
To Apply:
Please submit your CV to careers@finroot.co.in make sure to write the subject line “Content Expert resume from Wabbithire“
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