Since evolution, we have witnessed many technological advancements. Yet artificial intelligence is a groundbreaking and transformative innovation. This tool can fully imitate the competencies of its users. In the current picture, AI is present in almost every field of human intelligence. The ever-evolving field of social media marketing has also embedded artificial intelligence. In 2021, the market for AI in marketing was valued at 15.84 billion U.S. dollars and is estimated to grow to more than 107.5 billion U.S. dollars by 2028.
80% of industry experts integrate some form of AI technology in online marketing. Hence, the importance of AI is proven with facts. At the end of this article, you will have a thorough knowledge of whether AI can be helpful in SMM or not.
Is the Hype of AI For Social Media Marketing Real?
Facts are the door to Truth. Let’s consider some statistics available from Statista to answer the above question.
- In 2023, 42% of marketers in the USA utilized generative AI for social media copy purposes.
- Further, 39% used AI software for image creation.
- 14% of Small and Medium Business owners use artificial intelligence for social media marketing.
- 36% of respondents declared implementing AI for the same purposes in future.
Considering these facts, it is clear that the hype about AI in SMM is real and worth the attention.
Visual Representation Of Leveraging AI In Marketing
In a survey published by Statista, the broader activities for which marketing professionals from the U.S., Canada, the UK and India have used artificial intelligence are revealed.
Now, we will understand these benefits in depth.
Benefits of Integrating AI In Online Marketing
There are many key benefits of artificial intelligence in almost every field. In this part, we will look at the impact of AI on Social Media Marketing.
Efficiency Increment
With the advent of AI technology, the efficiency rate has increased in almost all fields. You can now easily focus on building genuine connections and thorough research. Meanwhile, AI can handle all the repetitive tasks such as ad generation, enhancing visuals, promotion and so on.
38% of survey respondents also agreed that AI’s leading benefit is Increased Human Efficiency. For instance, if your business is on any social media platform, regular updates and promotions can easily be done through AI. This will increase your efficiency and make your product better over time.
Better Idea Generation
Artificial Intelligence is divided into Machine Learning and Deep Learning. ML(Machine learning) is simple, and Deep Learning interacts directly with humans. Examples of Deep Learning are ChatGPT, Gemini and Copilot. Also, you know how these AI models are helpful in everyday work and idea generation. They can provide you with everything from unique recipes to summaries of research papers. You can easily make a website and homepage for your products or services brand. Not only this, but you can also generate logo designs and background images for various projects.
Personalization and Targeting
Social media marketing is dynamic, with changing trends and updates. To sync with the updates, you need to spend time researching which new trend is flourishing in the market and who is attracted to it. Marketing, whether offline or online, demands people to connect with. This can take up a lot of your time that you can utilize in preparing solid strategies and genuinely focusing on quality content.
To solve this problem of yours and many like yours. Artificial Intelligence has played a vital role. It can easily gather data on trends and updates, which you can implement in your marketing strategy. Not only this, you can also customize the information as per different social platforms and audiences.
Also read: Where can we learn content writing for free?
Competitors Analysis
Whatever field you work for, you are required to stay aware of your competitors or critiques. Why critiques? Because false information spreads faster than genuine information. Why waste your precious time looking at what others are doing? Artificial Intelligence can give you all the details. It can better analyze your competitors’ strategies.
Customer Interaction
Customer service is a critical aspect of marketing. With good service, you can retain your clients and audiences. After all, word of mouth is a genuine and proven marketing technique. Now, with artificial intelligence, you can automate some of your customer services. Such as replying to them and providing a chatbot for queries. With this, they not only get impressed but also feel connected.
These are the important benefits of artificial intelligence in improving social media marketing tactics. AI works the way humans direct it, and we all know that to be human is to err. Thus, you must not blindly trust AI. Attentiveness is always required. But by using AI efficiently, you can have win-win situations.
Conclusion: Navigating the Synergy
Integrating human creativity with artificial intelligence is the synergy we need. With the above facts and benefits, it becomes clear that AI is way more useful in social media marketing and other fields. But one thing remains static, i.e. your discretion. Artificial Intelligence with Human Intelligence results in better decision-making and increased efficiency. This sync can prove to be an Innovation Catalyst. AI can never disrupt human creativity unless humans allow it to be. This question is worth pondering and reflecting on as AI is the future and we are going to shape it.
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