Whenever you write a piece of content, you worry about how it will rank. Writing a Call to Action is one thing. However, writing something that will not only push the reader to click but also doesn’t make you sound like a salesperson. It is what takes time and perseverance. There are a lot of words that form a CTA, but you need to stand out without being desperate or repetitive. This guide is all about mastering the art of writing CTAs.
What is a Call to Action or CTA?
CTA is crucial in driving the observers or onlookers to participate actively to achieve your content’s goal. You may ask them to sign up, buy a service, enroll in a course, download, or smash the Like button. It is a strategically written, concise phrase that puts you and your readers on the same page. It aligns them with the objective of the campaign or business. A CTA can be a push button, a hyperlink, a subject, or anything in text form.
How and where to use a Call to Action?
There can be many places and ways to use the CTA. You may add it to your content, on the web pages, emails, or social media advertisements. A CTA can be used in any type of content, provided you change it according to its intent and positioning. It will help you maximize user engagement and influence them to take the desired action.
CTAs are commonly seen at the following locations:
- Home Page – Know More, Donate
- Articles and Blogs – Sign Up for our newsletter.
- Marketing Email – Visit our Website, Shop Now
- Social Media Posts – Call Now, Check on Website
- Product Page – Save 15%, Only 1 left in stock, Add to Cart
- Website Pop-Ups – Activate your free trial membership
- Videos – Click the link in the bio to learn more
- Exit Popups – Do you wish to quit?
Why do you need a CTA?
You are ignoring a great profit potential if you’re not using the proper CTA. Call to Action, or what you know as CTA, leads your audience to the path you want them to walk on. CTA is an integral digital marketing tool that converts your visitors into clients. You may write the best articles on your website, but the content is aimless without an efficient CTA.
To generate leads
The ultimate aim of every business is to generate leads and increase the customer base. People who click on “check our products” are usually the ones who are interested in what your company offers. There is a higher probability of turning them into customers.
Also Read: How to Create a Content Calendar in 2024?
Making a sale
The crisp sale CTAs like “secure your spot” or “grab now” are great sales agents. People are bound to act immediately when they feel a sense of urgency, as in “only 2 left in stock” or “limited time offer.” It is an integral part of the sales funnel that turns a lead into a customer.
Building Customer Base
Add each visitor to your database if you have yet to make a sale. If they have crossed websites to reach here, they are indeed a soft target for your future campaigns.
Types of CTAs used on different platforms
There are many types of Calls to Action depending on the aim of the website or business.
Direct Actions
Content writers who have no chill would want to convert a sale in the first go. Phrases like Buy Now, Call Us, and Grab the Deal are found on the product pages or at the end of marketing emails. They try to persuade the reader to transact immediately as there cannot be a better time to buy their product or service.
Spreading Awareness
Sometimes, the reader needs to be more confident about the marketing material. So it is our duty, as the content writer, to give them the required information. Hence, CTAs like Know More, Read More, About Us, and Explore more are used to build credibility.
Sharing or Reposting CTAs
Sometimes, you just want your content to reach more and more people. This may be because you want to increase the fan base or the followers of the brand you’re working for. In such cases, you push the viewers to amplify the content as much as possible. So use Call to Action like Share Now, Repost on Your Page, Pin to Profile, etc.
Feedback
These evaluative CTAs allow spectators to leave a review of what you’re offering. They are used while gathering information based on the opinion of the receivers. Phrases like Take This Survey, Give Your Feedback, or What You Think are usually used by businesses for proper analysis.
Tailored CTAs
People like to receive personalized messages to feel important. They give extra attention to things that have their names mentioned. E.g., Don’t Go, Jose would be more powerful than simply Don’t Go. Many websites tailor the results as per the behaviour of the user. What you see on Amazon under “Recommended for You” will not be the same as what someone else sees. Zomato would intrigue you to buy pizza because you have ordered it many times.
Best practices to follow while writing a Call to Action
5 best practices you can follow to write a better call to action.
Use Strong Imperatives
The purpose of a CTA is to convince the reader to act by the given phrase. Let them know the exact action you want them to follow. Examples – Buy, Follow, Join, etc.
Touch the pain point
Knowing and understanding your target audience is crucial. You must know their age group, lifestyle, problems, interests, etc. Only then can you turn your CTS into favoring you? You cannot ask a 21-year-old to invest in FD while he is interested in learning about the stock market.
Use the Power of Now
Persuade your audience into thinking this is the best and only time to avail yourself of your services. You may give them an early bird discount or use numbers to show the difference between the demand and supply. Websites usually add Only 1 Left of 10 sold in the last 10 minutes, instigating the users to act immediately.
Show off your product.
Tell them why it is the only thing they need to improve their lives. You can add advantages to the CTAs, such as Getting the best investment advice. Call now. Ensure the reader knows why they should buy the specific product or service.
Strategic Positioning
Your CTA should always stand out from the rest of your content. Place it where it’s easily visible and catches quick attention. Usually, they are placed at the end of the content, but it highly depends on where the reader is moved. You may add them as soon as you explain the product’s benefits.
Some powerful Call to Action to boost Conversions
- Buy Now
- Join Us
- Like and Follow
- Subscribe to our Newsletter
- Grab the Deal
- Download for Free
- Buy before it’s gone
- Secure your spot
Conclusion
Be aware that a strong Call to Action is the real game changer. You can skyrocket your clicks and, ultimately, the SERP ranking. As mentioned above, be clear and concise while writing your CTA. Though it can be risky and depends on business to business, the results are worth the chance. Just follow the given tips and the rest is just hit and trial.
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