Pinterest is one of the fastest-growing social media platforms, with over 518 million monthly active users. From decor inspiration to DIY gift ideas, it is the one-stop solution to expand your creativity. The platform is like a virtual bulletin board where one can pin images or videos on a curated board. Pinterest pins are visually appealing images and videos. These pins include a title, description, and website link to guide the users further. With a strong strategy and accurate optimization, Pinterest is highly effective for content marketing and promotion.
How To Get Started With Pinterest Pins
Before you use Pinterest for content promotion, here is how you can get started with the platform from scratch:
Start A Business Account
As a content creator or a business owner, creating a business account on Pinterest is the first step. It will help you access the marketing features available on the platform.
- Pinterest Analytics: to analyze the target audience, engagement, and best pins
- Pinterest Trends: to get an overview of trending topics emerging in popular searches
- Pinterest Persona: to identify and target the interested audience for your niche
Cohesive Brand Identity
Create a brand identity that aligns well with its other social media accounts. The name, profile picture, About section, and Pinterest pins should correspond to the linked website. It will enhance the credibility of the Pinterest account and gain user trust. A cohesive brand identity is crucial to increase the conversion rate.
Join Pinterest Creator Hub
Further, you can join a Pinterest business/creator hub with a business account. These provide insights about analytics, new trends, and tools. Pinterest uses this hub as a medium to communicate with the creators. Here, you can stay updated on its new features and changes to the app.
Also Read: How to Build a Strong Personal Brand Online
Edit Your Pins
Pinterest Pins are arranged into columns in its home and search feed. Instead of horizontal or landscape images, use vertical or portrait pictures to occupy more space. Doing this will increase the visibility and make it stand out. Use the Aspect Ratio of 2:3 for vertical pins to make them look Pinterest-perfect.
6 Best Tips To Utilize Pinterest Pins For Content Promotion
After account optimization, you can get started with content promotion on Pinterest using these tips:
Use Well Researched Keywords
Pinterest users go for searched content more than what is already on their feeds. The creator should make Search Engine Optimized (SEO) pins to appear in the search feeds. Use targeted topics and keywords in the description and title of the pins and their boards. It will help its algorithm identify your audience and make your content accessible to the users. Be careful with the usage of keywords; their overutilization can make the content look spammy and unattractive.
Provide The Useful Links
Pinterest pins need detailed descriptions with links to the website/ social media for the users to explore your content. Whether it is a blogging or a business website, always link your pins to redirect the audience to your landing page. Linking will help them discover more information on the content, increasing your conversion rate.
For instance, you are a blogger who writes recipe blog posts on your website. If you create a pin with an image of a dish, ensure that you add a detailed recipe in the description. Under it, mention the link to your website so users can learn more. Additionally, you can attach the links to your other social media platforms to gain followers.
Craft A Visual Resume
A visual resume is created by curating Pinterest boards and pins to present your content and services. For example, if you are a designer, you can create Pinterest boards and pins showing your new designs and portfolio. If you are a writer, you can pin images of quotes from your blog posts. If you are a graphic designer, you can post screenshots of your past work. It will help the content grab the attention of the user looking to hire someone like you.
Make A Virtual Catalog
E-commerce websites and small business owners can use Pinterest pins to convert users into potential buyers. Businesses should create multiple Pinterest boards with different pins for their products. Such catalogs are designed to connect with niche-specific buyers.
For instance, a brand that sells clothes can create boards like ‘gift ideas for her,’ ‘outfit inspiration,’ and more. They can post pins with images and links to their products on these curated Pinterest boards. It will work like a virtual catalog for their website that will drive organic traffic.
Be Consistent And Unique
Like any social media platform, Pinterest also requires a regular posting schedule. By using analytics tools, you can identify the time at which your content engagement is high. Use this information to create a posting schedule and stick with it. Post unique and authentic pins to evoke the user’s curiosity and compel them to click the links. The content should be niche-specific for Pinterest’s algorithm to deliver it to the right audience.
Pre-Plan Your Pins
Identify the future trends and interests of the audience to plan your Pinterest pins well in advance. Create upcoming festivities or events-related boards and post your content as they approach near. For example, if the festival of Diwali is in a month, create your pins on topics such as “Rangoli designs,” “home decor,” or “Diwali outfits.” It will help get you more reach and clicks by the users. Your content will gain traction and repins if you already have pins on this topic.
Key Takeaways
The world of Pinterest is exciting because, unlike other platforms, its algorithm lets creators create unique content at their own pace. They can do cross-channel marketing with the help of Pinterest pins to reach a wider audience. Pinterest is a marathon, not a sprint. With patience, consistent good-quality content, and keyword optimization, this app can lead to profitable content promotion.
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