Picture a plastic bottle with a red cap. The initial thought that comes to your mind is “Coca-Cola.” This immediate recognition is due to the strong brand image that Coca-Cola has created in its audience’s minds. In 2024, the total amount spent on social media marketing is $219.8 billion. The number indicates businesses need social media to build a brand that reflects their goals, mission, and values. This article helps us understand how to use social media for brand building.
7 Must-Know Steps for Social Media Branding
The 2024 survey by Hootsuite reports that 52% of marketers are tense about their social media presence. Companies must know and identify how they want to be perceived by their audience to differentiate and grow in this competitive world.
7 steps to follow for brand building across social media platforms.
Define Your USP
100 companies in the market offer the same services as you. To build a brand on social media, you must communicate what differentiates you from others. Ask yourself these questions to define your USP.
- Why should your audience come to you?
- What results can you bring them with your services?
- How can you help them grow?
Create content across these answers and create brand identity across your audience. In this way, you can create strong brand-building on social media.
Know Your Platforms
According to Global Social Media Statistics, 14 social media platforms have over a million active users. All these 14 may not be suitable for your expertise and specialization. While Facebook ranks 1st as the most popular platform, Instagram, TikTok, LinkedIn, WhatsApp, and Snapchat are the most used by businesses to build their brand.
Select your social media platform where your audience spends time, and start brand building. Create valuable content that drives them to your website, increasing traffic and conversions. For example, LinkedIn can be your choice if you are a digital marketing agency and want to generate leads. It is a professional platform where founders, CXOs, CEOs, and other creative professionals have an active presence. By sending cold DMs and creating content, you can get traction for your business.
Create Your Brand Identity
The most overlooked aspect of social media branding is catering your content to a broader audience. The Brand Statistics 2024 says that 55% of brand impressions are due to brand building. To create an instantly recognizable brand identity, you must step into the audience’s shoes and question why they should follow you.
Create a consistent voice, tone, and visual identity for your brand based on your niche. Sources reported that most recognizable brands are because of their tone and voice. Choose your brand voice that defines your personality- professional, humorous, or authoritative, and customize it according to the specific platforms.
Also Read: Tips for Writing for Corporate Audience
Develop Content Strategy
Posting random and generic content on your company profiles doesn’t help you grow. You must create a strategy that categorizes your content into 3 V’s, i.e., provide value, virtue, and viral. Share the human side of your brand and try to provide 80% value in your content and 20% promote your product or service.
Use content writing tools to mix and match your content with interactive formats. Post polls, quizzes, and Q&A sessions to take feedback from your audience. The major advantage of this strategy is your audience will feel their time is valued and gain more insights about your market. In this way, your brand building on social media is successful.
Stay Updated With Viral Trends
To maximize your marketing efforts, stay updated with trends on LinkedIn, Instagram, TikTok, and others. As a brand, voicing your opinion, whether you agree or disagree, is important. It can help your audience understand your social responsibility and build community and brand engagement.
With this approach, brands can also participate in moment marketing, allowing brands to react to events worldwide. The best examples of this are Swiggy, Zomato, and Amul, which always respond to the latest events, trends, and happenings worldwide.
Engage With Your Audience
According to NP Digital, 59.41% of social media posts had no engagement. Just random posting and ghosting without any engagement won’t help anymore. Engagement with your followers is the ROI that helps you to develop relationships, build trust, and have a larger scope to reach a broader audience. Respond to your audience’s comments and likes, share user-generated content, answer their questions, and create interactive content to gather insights on specific topics.
Analyze Your Performance
Monitoring and analyzing metrics is essential for understanding the effectiveness of your social media strategies for brand building. Determine the relevant KPIs, such as engagement rate, conversion rate, click-through rate, and follower growth, that help you focus on your social media performance.
Use analytics tools like Google Analytics, Hootsuite, or analytics provided by Facebook, Instagram and Twitter to measure your analytics. They can provide detailed reports on your social media activities.
Final Takeaway
Businesses can have a strong brand presence with consistent effort and a strategic approach. Following these 7 steps, you can create a compelling brand building that resonates with their potential customers. Select suitable platforms that clarify your brand’s ideas, goals, vision, and mission to develop a content strategy that aligns with your target audience.
Respond to your audience’s comments, likes, and shares, and regularly stay updated with your trends. Utilize the analytics tools to measure your performance. Remember, building a brand on social media is not an overnight approach; with dedication and the right approach, you can develop a long-term strategy for your business success.
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