Digital marketing is one of the most in-demand skills in today’s digital world. If you are a business owner, a freelancer, or a student, then digital marketing is the best option for you. The best part is that you don’t need to spend a huge amount of money to learn digital marketing. There are free digital marketing courses available on the internet that teach you everything from SEO, social media marketing, and email marketing to analysis. In this article, you will learn today about the most demanding skills and some free courses to boost your digital marketing skills. The courses are made for beginners and self-learners.
Why Learn Digital Marketing?
Let’s take a look at why digital marketing is essential nowadays and why learning this skill is essential.
- Learning digital marketing skills is important for gaining online visibility for your business.
- Many digital marketing jobs are remote or freelance-based.
- There are more opportunities for career growth, such as content strategist, SEO expert, social media manager, or digital marketing manager.
- These courses are very inexpensive or budget-friendly.
- If you don’t pursue digital marketing as a career, that’s okay; you can still build your brand and start a side business to generate passive income.
Best Free Digital Marketing Courses
There are so many free digital marketing courses available on the internet. You can choose according to your need or interest.
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1. Fundamentals of Digital Marketing by Google (Google Digital Garage)
This course is very beginner-friendly and covers all the fundamentals of digital marketing. The courses are created by Google, which is a trusted platform. However, the course is well explained with practical examples. The courses also give you a certificate, which is globally recognized. This course provides a solid foundation for anyone looking to learn digital marketing from scratch. This course covers topics in SEO, SEM, and email marketing. The course duration is 40 hours, and it is self-paced, which means you can watch it on your own time.
2. Digital Marketing Specialization (Coursera—Audit Free)
This course covers core concepts of digital marketing, such as marketing analytics, digital strategy, SEO, social media marketing, etc. The lessons are free, but certificates are paid for. If you want a certificate, then you should give money. The course duration is 6 months. This course is taught by a university professor, and it is the best course for learners.
3. HubSpot Academy—Digital Marketing Certification Course
HubSpot Academy is offering free digital marketing courses. Their courses are short, precise, and practical. The courses are easy to understand, and all videos are downloadable, which means you can watch at your convenience. This course is great for business owners and freelancers. The courses cover different topics such as inbound marketing, content strategy, SEO, etc. The course duration is 6 hours, and it also provides a certificate.
4. Meta Blueprint—Digital Marketing Associate
Meta offers free digital marketing courses and it focuses only on social media marketing and Facebook advertising. This course covers social media marketing, such as Facebook and Instagram marketing. However, this course is a great option for a social media marketer who wants to grow their business through social media. The course is 2 hours each. But certificates are paid for.
5. Semrush Academy—SEO and Content Marketing Courses
Semrush is an SEO tool that is used for keyword research and competitor analysis. This Academy offers free digital marketing courses that provide a certificate. This course is the best option for an SEO enthusiast who makes their career around SEO. The courses are very practical and tool-based, and topics include SEO, keyword research, content marketing, competitive analysis, etc. The course duration is 5 hours.
How to Make the Most of These Free Digital Marketing Courses?
Every business needs an online presence nowadays. You don’t need to invest a large amount of money. Also, many platforms offer free digital marketing courses. Let’s take a look at how to use these free courses to boost your skills.
- Make a learning schedule and allocate an hour a day for learning these courses.
- Apply what you are learning and create some projects, such as starting a blog or creating social media content.
- Always stay updated in your industry by joining LinkedIn groups, marketing forums.
- Staying consistent is very important.
- Create a portfolio and add your projects to that portfolio to show your clients.
Final Thoughts
You don’t need to spend a lot of money to learn digital marketing skills. There are so many platforms available on the internet, such as Google, HubSpot, and Coursera. You can now access high-quality free digital marketing courses from anywhere in the world. If you want to promote your business or brand, start freelancing, or land a full-time job, these courses are perfect to start. Always staying consistent and trying to improve your skill set from time to time is very important.
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