Have you ever wondered how a few random posts go viral? Is there any trick to go viral? If this leaves you amazed, let us clear your clouds today. The whole social media game is played on engagement. This engagement reaches its heights only through shareable content on the pages. To date, the virality of posts is still magic to most of the influencers and digital marketers out there. However, there is a strong content strategy that lies behind it. Knowingly or unknowingly they have implemented it and made their post viral. Today, let us explore the key elements, tips, and methods to curate such content.
Key Features for Influential Shareable Content
Influencing your audience with relatable content is crucial in this ever-growing digital era. Make sure your content is one trend and worthy of sharing. Consider these key factors before you hit the publish button:
- Influence your audience
- Focus on local issues
- Always choose trend topics to share
- Create controversial debate
Though these factors carry a major role in your content, there are a few features that have to be followed. Make sure to follow these features when you plan your content to be shareable content.
Relevance –
Always stick to your niche. Make sure you are feeding relevant content. Crossing your niche for the sake of trend and reach may affect your page adversely. The relevancy of the content depends upon the niche and the kind of page. Sometimes, it even depends on the social media platform where you are sharing the content.
Emotion –
Connecting your audience by adding an emotional aspect to your content is made simple. Though we work with machines, in the end, we are humans seeking some emotional balance everywhere. Your content should be emotionally responsive and connected as well.
Value –
Try adding values connecting with your niche. This includes educational content, infographics, and white papers as well. Make sure 20% of your content is promotional and the other 80% is values-based. This applies to every social media platform.
Visual Appeal –
Appealing visuals in the form of photographs, impressive designs, or any sort of video help your audience stay connected. Amazing visuals will never fail you in keeping your audience stuck to your page. To create such wonders, you may use several tools including Canva and Adobe Suite.
Also Read: How To Create Content That Resonates With Gen Z
Curating Shareable Content for Various Platforms
As it is mentioned earlier, the same content may not show the same impact on every platform. Differentiating your content from each platform can keep you active on all the platforms. So before going forward, make sure you are curating content in these methods.
Visual Story Telling –
Captivating visuals are always on the cards. Make your audience sit and enjoy your content as they hear your story. These visual wonders make them happy and let them share your work with their friends. This includes live streaming, snippets of your works, photographs, designs, and many more.
Visual Storytelling is an effective shareable content for engagement. This kind of content is best on platforms like Instagram and Facebook. But make sure your visual should not be more than 40 seconds.
Short-form Content –
A quick read is always a happy note to scroll. Try keeping your text not more than 80 words. Your content should be easily digested. This form of content has maximum reach and becomes one of the highest shareable content.
This kind of short content usually gains reach on Twitter and Facebook. However, if you chose written short snippets, go with Twitter to see the difference.
Leveraging viral content and trending topics –
Leveraging content that is already viral, and the most trendy topic is a win-win situation. This leverage keeps you reaching your target audience irrespective of your niche. Keep on sharing your content in the form of stories. Cross-platform sharing also has an immediate effect. Try all the ways to leverage your content and gain reach.
On-the-go tips to curate Shareable Content
A few tips in your pocket will make you curate your shareable content with ease. Make use of these tips to never miss out on your potential followers.
- Analyze your competitors
Picking up a few strategies from successful competitors can help you to some extent. Dissect your competitor’s content over the last 6 months and try to implement a similar strategy for your page.
- Customer Opinion Validation
Your content should validate your customer’s opinions. When your customers feel their opinion matches your content, they tend to share it. They feel that someone like you is on their wavelength. This kind of validation has the highest reach among social media platforms.
- Inviting Your Audience’s Values
Consider your audience’s opinions, and values and curate your content based on their choices. This keeps your audience relatable to your page. Remember that, the more your content is relatable, the more engagement you will experience. Your audience does not just stay with you, they also follow all your posts to keep themselves connected with them.
Conclusion
Content curation for social media platforms is always a challenging game. But once you get its pulse, you will be the best player. Social Media game is not just magic, it is an amazing strategy. The one who can understand the algorithm always wins. It may take time in the beginning, but your consistency will always pay off.
Curate your shareable content and work on your page consistently. Make sure you are following all these tips and methods. Then, gradually, you will see the difference yourself. Check out the pages that have the highest reach. You can observe them following all these tips and methods.
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