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A study by Matter Communications says that 69% of consumers trust influencer recommendations. It’s crucial to engage with creators whose values correspond with yours in the long run. To beat the surging digital crowd, you need to invest highly in nurturing long-term influencer relationships. A far-seeing approach fuels trust and credibility and produces fruitful campaigns. […]

Datareportal says that 5.07 billion people around the world use social media. Having an online presence is not enough now to build a brand identity. Whether you are a budding business owner or a working social media marketer, knowing the top social media platforms is necessary. Based on your brand’s niche and requirements, it gives

Writing any piece of content requires a lot of skills and practice. The same is the case with persuasive writing. One cannot master the skill overnight. It takes a lot of research on the subject matter to sound authoritative. It would help if one writes to influence the reader and make him agree with what

Concise and attainable goals lead businesses to social media success. A social media strategy is a detailed plan with steps to achieve social media goals and metrics to track performances. Different strategies are needed for different platforms, audiences, and industries.  Most social media campaigns achieve success when they have a long-term social media plan. A

Humans have become digital and visual beings. The digital landscape has changed the ways of communication. The eye-catching visual content on social media holds the power to create an emotional connection with the audience. The human brain favors visuals; it processes visual information 60,000 times faster than text.  The decreased attention span has further facilitated

Back in 2017, Starbucks hopped on a small unicorn trend and created one of the most successful social media ad campaigns ever. It launched an exclusive Unicorn Frappuccino for a limited period and no one wanted to miss it. Despite having divisive reviews, the beverage was sold out almost immediately. The campaign saw over 155k

It becomes a challenge to find credible information when everything is available on the screen with a click. The solution to this issue is compelling and intensive research. The role of research in content writing is to generate trustworthy material. Research before writing provides an in-depth understanding of the topic that creates well-informed content.  And research

Gone are the days when social media was only for sharing photographs. Today, it is a potent weapon to publicise brands and build a reputation. As of 2024, Instagram hosts over 20 crore business accounts, according to Embed Social. Also, around 9 crore SMEs use Facebook for promotion. While lakhs of businesses leverage social media,

The Sprout Social Report 2024 states that the average person uses 6.7 different social networks per month and 143 minutes per day on social media. This huge usage indicates businesses and brands’ importance in creating compelling and engaging social media content.  Social media has evolved a long way, from text-only status updates to short-form and

Regardless of specialisation, employers, clients, and programs ask for writing samples as part of the selection process. Those specializations could be copywriting, blogging, UX writing, technical writing, journalism, fiction, poetry, etc. It’s a good idea to start selecting, designing, and editing your book before starting the applications. A writing portfolio is a collection of the