Out of the 350 billion emails sent every year, only 42% are actually read through. The rest go into oblivion- unopened or deleted without a second glance. As a capable writer, what is the secret ingredient to keeping email copywriting interesting? And lead to higher conversions? Here are 7 great tips from experienced copywriters that […]

The average attention span of an adult internet user is surprisingly low, at a dismal 8 seconds. This applies not only to TV viewing but also to reading, browsing the web, or even checking emails. As per research, an average professional checks his email 15 times daily, or every 37 minutes! This implies that as

Browse the net, and almost every other webpage will have the words SEO content appearing. Many of us wonder what this enigmatic word means and how is the “Art of SEO Content” different from plain “writing”? Well, SEO refers to Search Engine Optimization. Simplified, it refers to the process of ensuring that your website stacks

Although content writing is an art, the ethical presentation of content is a feast for the readers. When the writers follow all the ethics of content writing, they can deliver great content to the readers. A coin having two sides is a common proverb. However, there is a third side to content writing – “Gray

Over the years, traditional SEO has always taken the limelight for website ranking. However, another unsung hero plays a crucial role in ranking a website. That is Semantic SEO. It is an important strategy that has grown vastly in the past few years.  Beyond the keywords, it helps the search engine understand the intent and

Have you ever wondered how a few random posts go viral? Is there any trick to go viral? If this leaves you amazed, let us clear your clouds today. The whole social media game is played on engagement. This engagement reaches its heights only through shareable content on the pages. To date, the virality of

Let me introduce you to Generation Z, also known as Gen-Z. The younger generation of people born between 1999-2010. They are uncertain. They are the new breed of tech-savvy people and were raised around smartphones. Everything for them is a click away. No matter how much you believe you know them, you will never be

Looking for ways to make your content interactive? It’s undeniable that content won’t grow unless it’s interactive. People love content that escapes from the ordinary and allows them to collaborate. Interactive content is the key to turning readers into participants. Times have changed, and simply creating informative content won’t get you to the top of the

When trying to enhance the online presence of the website, SEO acts as the key tool. If the content is not creative and only SEO-driven, it may not rank well. Creating a balance between creativity and SEO can only be achieved through mindful writing.  In the AI world, people expect content with a human touch.

SEO stands for Search Engine Optimization. It encompasses a range of techniques that aim at improving content rankings on a search engine. As a content writer, are you aware of the SEO trends that can fetch more traffic to your content? This article will brief you about the prominent SEO practices that a content writer