Humans have become digital and visual beings. The digital landscape has changed the ways of communication. The eye-catching visual content on social media holds the power to create an emotional connection with the audience. The human brain favors visuals; it processes visual information 60,000 times faster than text.  The decreased attention span has further facilitated […]

Back in 2017, Starbucks hopped on a small unicorn trend and created one of the most successful social media ad campaigns ever. It launched an exclusive Unicorn Frappuccino for a limited period and no one wanted to miss it. Despite having divisive reviews, the beverage was sold out almost immediately. The campaign saw over 155k

It becomes a challenge to find credible information when everything is available on the screen with a click. The solution to this issue is compelling and intensive research. The role of research in content writing is to generate trustworthy material. Research before writing provides an in-depth understanding of the topic that creates well-informed content.  And research

Gone are the days when social media was only for sharing photographs. Today, it is a potent weapon to publicise brands and build a reputation. As of 2024, Instagram hosts over 20 crore business accounts, according to Embed Social. Also, around 9 crore SMEs use Facebook for promotion. While lakhs of businesses leverage social media,

The Sprout Social Report 2024 states that the average person uses 6.7 different social networks per month and 143 minutes per day on social media. This huge usage indicates businesses and brands’ importance in creating compelling and engaging social media content.  Social media has evolved a long way, from text-only status updates to short-form and

Regardless of specialisation, employers, clients, and programs ask for writing samples as part of the selection process. Those specializations could be copywriting, blogging, UX writing, technical writing, journalism, fiction, poetry, etc. It’s a good idea to start selecting, designing, and editing your book before starting the applications. A writing portfolio is a collection of the

As a content marketer, you know that creating quality content and consistency is important for your brand and business. But as a content marketer, you have so many ideas for the content and other things to do, so it’s important to create a marketing calendar that helps you consistently engage with your target audience. A

Shaping and establishing a creative identity is not effortless, especially as a writer. Writing is a saturated market. Thanks to social media and self-publishing platforms, being a writer has become a quick process. The downside is it’s easy to get influenced and lost in this horde. So, how can one create a unique writing style

Errors in content are not a form of artistic expression, and one cannot let them be there. Therefore, having a second look and removing all errors is crucial for the content’s reach. This is Proofreading in simple terms. Proofreading is nothing but reviewing the article before handing it in for publication. Most of us believe

Millions of articles are posted online every day. Each of these articles competes for the top spot on Google results. With so much competition to dominate the SERP (Search Engine Results Page), a simple SEO mistake can put your blog on the back burner. You may craft a compelling piece but still struggle to rank