Browse the net, and almost every other webpage will have the words SEO content appearing. Many of us wonder what this enigmatic word means and how is the “Art of SEO Content” different from plain “writing”? Well, SEO refers to Search Engine Optimization. Simplified, it refers to the process of ensuring that your website stacks higher as compared to rival sites. But how does one achieve this? Read here 6 things to keep in mind while planning your SEO content.
6 Important Tips For Writing Great Content
We live in an era of unlimited content on the web. It is, therefore, important to interact and engage with the audience. Here are a few key factors to remember while planning your content.
Start at The Baseline- Spend Time on Research
Whether you are a novice or an expert on a particular topic, it is research that helps to generate ideas and master the art of SEO content. Make sites such as Quora, YouTube, Reddit and Google your close associates that you can refer to for ideas and explanations.
Public forums, though opinionated, can often provide the required fodder for excellent content. White papers and academic journals can also be viewed for helpful ideas. These are easily accessible on government sites.
Another great resource is podcasts. Spotify, Google Podcasts, and Stitcher have audio content on almost every subject. Podcasts work well, especially with people who have more of a ‘listening’ style rather than reading.
Facebook, too, can prove to be a worthy storehouse for content. One can find groups on almost every subject/ field. Scan through carefully and you can get enough reference material.
The ‘Structure’ is Important
Akin to a roadmap needed for travel, put down the basic structure for your SEO content. This includes planning not only the principal idea, headers, and subheadings but also ensuring careful placement of keywords that will draw in traffic to your website.
Yet, the most important factor in any form of writing is keeping the reader interested. An engaging introduction with an intriguing “hook” that piques their interest is essential. To sustain their attention, ensure clear points that reflect the extent of knowledge. Plan the structure and you are well on the road to mastering the art of SEO content.
Skilful Placement of Primary and Secondary Keywords
The art of mastering SEO content is the art of “writing smart” rather than being perfectly accurate. Be mindful of the client’s primary and secondary keywords and their strategic placement to drive reader traffic to your site. Of course, this should be in a calculated manner, not in an arbitrary way.
Primary keywords should be used once. Secondary should be interspersed in the article, depending on the word limit. The ideas of your topic need to be planned systematically to ensure coherence, flow, and no repetition.
Also Read: The Ethics of Content Writing: Navigating Gray Areas
Make Grammarly and Hemingway Editor Your New Best Friends
Preparing great content involves following grammar norms and ensuring no grammatical errors. The Grammarly app is a wonderful tool and should be used for every piece of content.
The art of SEO content is unlike academic writing. One does not have to use classic English words and stick to good old basics. Perfect grammar and sharp sentences. Grammarly is highly recommended for this purpose.
Another app, the Hemingway editor, is also essential for content writing. Run your article/ blog piece through the Hemingway tool. This will ensure good sentence structure and quality of work. Copyleaks is another app that numerous writers swear by. It can help check any form of plagiarism that may have crept in inadvertently.
Do Not Get Tempted by AI Tools
Enticing but risky. The client is not coming back for more work if they see the AI-assisted writing. Tools such as ChatGPT and GoCharlie may be useful and popular, but using them to produce content is not desirable. Original thought is what every client demands, and as a writer, one has to fulfill that need.
Furthermore, plagiarism in any form, even if it’s a phrase or a few key terms, is unprofessional. With the use of plagiarism-detecting tools, it is easy to spot the degree of originality in any article; hence, one has to stay away from these.
Summing up with a Conclusion
One of the most important aspects of the art of SEO content is providing a well-rounded conclusion. Not only are you giving the reader a “gist” of the main ideas explored in the article, but also gently prodding them onto other related material that you may have published earlier in the process of maintaining the engagement.
Though it may seem daunting, as one starts with consistent effort and practice, one can master the art of SEO content and become an accomplished writer.
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