Do you always stick to one or two types of content? Sometimes, articles get monotonous and gain less engagement. Then, diversifying content types can lead to an increase in engagement. Sticking to old and basic content niches might hold them back from growing. You need to step out of your comfort zone to grow and explore.
Diversifying content involves covering a wide range of content posting in various styles and social media channels. It makes the article interesting and keeps the audience hooked.
8 different content types to diversify your content:
There are many forms of content writing, including copywriting, SEO writing, social media marketing, and more:
Social Media Marketing
Social media content is one of the most trendy content types. Many brands maintain a significant social media presence; hence, they hire content writers. The main role is to provide catchy and entertaining posts to increase brands’ online presence.
Copywriting
The art of writing to sell a particular product or service is known as copywriting. It is primarily written to capture the audience’s attention. Its key role is writing content in simplified language and successfully conveying the message. Copywriting is everywhere; try opening an email, and you will find plenty of examples of it.
SEO writing
SEO writing, or Search Engine Optimization writing, involves creating optimized content for search engines. Its key role is attracting organic website traffic by adding relevant keywords and phrases. These content types are essential for businesses and website owners looking to enhance their online presence. Increase and attract organic traffic by ranking higher in search engine results pages.
Ghostwriting
Ghostwriting refers to writing without credit. They write for another person or an organization. Ghostwriting saves time or compensates for a skills gap in a company’s regular staff. Generally done as a part-time job. These content types have become a lot of popular among college students.
Long-form content
Long-form content is a category that generally includes white papers, eBooks, case studies, and evergreen content. Evergreen content means writing articles about issues that are not trendy but have staying power in online content. Blog content is another kind of long-form web content. The websites generate a lot of engagement from this particular content type.
Content scriptwriting
Scriptwriting is not only done in movies and theater but also in writing scripts for video and other digital advertising content. A content writer may draft a script for short advertisements, videos, or podcasts. These kinds of content types are a great fit for writers with some scriptwriting experience.
Email Marketing
This content type is used as a marketing tool. This makes the customers on your email list aware of your new products, discounts, and other services. This is usually done to increase engagement, conversation, and referrals. Email marketing is done for various digital marketing agencies, businesses, or freelance companies.
Technical writing
Technical writing refers to in-depth written descriptions and instructions on technical matters. It includes building software, robotics, engineering, and finance, among other topics. While some technical writers specialize in writing, others will be good at explaining highly technical matters to newbies.
Also Read: The Art of Writing for Different Audiences: Tailoring Your Tone
Why is diversifying content important?
Many channels and content variations can be used today to attract people. The truth is that very few writers benefit from such diversity. The more content types you try, the more opportunities will appear.
Reaching a wider range of audience
Covering a wide range of topics and posting across different platforms keeps the audience engaged. This also increases the credibility and trust of the brand among the audience. Trying out different content types in a strategic and well-executed manner maximizes the growth and visibility of the website.
Minimizing risk and maximizing rewards
In the modern world, trends change quickly. Creating a wider range of content types allows you to be more relatable by adapting to new trends. Even if one channel becomes unpopular, other trendy channels can still gain popularity. Helping to maximize the rewards.
Diversifying content not only maximizes rewards but also minimizes the chances of risk by serving a wider range of audience.
Boosts search engine optimization
You serve a wider audience when you create diversified content, including videos, pictures, tables, podcasts, etc. This helps the website to show up in search results for multiple things. This not only boots SEO but also expands its presence among people. So, just by mixing these things up, your brand is more appealing to both SEO and people.
Conclusion
Instead of sticking to a particular content type, mix it up with telling stories, writing articles, podcasts, and other different ways. Creating different content types provides clarity on where to spend your money. It’s like having different flavors of ice cream instead of just one. In the journey of diversification, unleash the potential by serving a wider range of audiences, increasing engagement and overall growth.
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