The demand for skilled content writers has risen remarkably in recent years. It has been driven by the growth of digital marketing, e-commerce, and online education. Individuals who have completed their online content writing courses are usually uncertain about transitioning from learning to earning. Landing the first client is crucial, and it gets tough to set the right tone for your career in content writing. This article outlines the major steps that need to be taken to help you secure your first client and build a sustainable career.
Different Ways of Landing a Client After Content Writing Courses
There are magnificent ways of landing the first client, but here’s the more refined and practical approach to the question.
Build a Portfolio with Sample Work
Upon completing content writing courses, it is essential to showcase your writing abilities. Portfolios show your capabilities and demonstrate them in a well-structured manner. If you do not have any paid work initially, you can create original samples of your own. There are various niches such as blog posts, product descriptions, and web content. It will lead to give a better understanding to your clients about your writing style, grammar, and structure of your content.
Create at least 4-6 samples and organize them neatly in a PDF format. You can also use free platforms like WordPress or Medium to store your temporary portfolio. Write every day for better performance, as it needs clean work.
Optimize Your LinkedIn and Freelance Profiles After Learning with Content Writing Courses
The next logical step you can take after completing content writing courses is to establish your professional online presence. Your profile has to be updated with your details of courses, training, relevant skills, or portfolio links. Use these details to update on LinkedIn to get noticed by clients. You can use the format “Certified Content Writer/SEO, Blogs, Web Content” to make your profile reachable and searchable.
Likewise, create detailed profiles on freelance platforms like Fiverr, Upwork, Freelancer, and PeoplePerHour. These platforms help to give you gigs based on your profile. Mention the tools you are familiar with and the niche you have chosen to write.
Start with Guest Posting and Pro Bono Work
Many beginners hesitate to offer their work for free, but it can benefit them in the long run. However, strategizing free writing work can be a powerful way to build credibility. You can reach out to popular blogs or online magazines and pitch to write guest posts. In return, ask for feedback on your work or request a byline and a link to your portfolio. Alternatively, various NGOs, small businesses, or startups may need content, but they may lack a budget. Doing a few pro bono projects showcases initiative and helps build testimonials and social presence for your work.
Leverage Job Boards and Content Marketplaces
Content writing courses give an edge to your skill set, which in turn helps in job leverage. Numerous job boards cater specifically to beginners who are freelancers or remote writers. Websites like Wabbithire, Internshala and others regularly post content writing gigs. Signing up or setting up email alerts to get notified will keep you updated about opportunities that match your skills.
Network in Writing Communities
Joining writing and freelancing communities can significantly increase your visibility among people. There are various channels through which you can join the communities. For networking, Facebook groups, Reddit’s freelance writers, or Slack channels are excellent. Engage by answering questions and sharing tips. This way, you can let people know that you are open to projects.
Send Cold Pitches to Businesses
Another successful method is to directly approach small businesses, bloggers, or agencies with a personalized pitch. In content writing courses, you learn how to approach people with your work. Start by identifying businesses whose content needs improvement and that match your niche, too. Then, send them a professional email that introduces you, mentions the courses you’ve completed, and provides a link to your portfolio. Keep the pitch brief, personalized, and focused on how your writing can add value to their business. Keep on checking for the response and follow up actively.
Offer Content Packages
Many clients are unsure about what exactly they need. They get confused with the various offerings provided by different writers. Here, you can offer packages instead of just writing a blog post. Such packages are easy to understand and are more likely to be taken by the clients. It could be “5 SEO Blog Posts per Month,” “Website Copy for 3 Pages,” or “Product Descriptions for 10 Listings.” These services are more tangible and easier to sell.
Mention your training in content writing courses and include your content samples with keyword research and plagiarism-free content. This will create trust in the client in you.
Develop Personal Brand After Done with Content Writing Courses
Developing your brand can help in positioning you as a professional content writer. Be active on all the social platforms that can provide you with clients. Start posting informative content on platforms like LinkedIn, Instagram, or X (Twitter) around content writing tips and trends. Highlight your completion of content writing courses by sharing what you’ve learned and how it has improved your way of writing. Over time, it will build a sense of authority that will bring potential clients.
Wabbithire Content Writing Courses: The New Placement Portal for Beginners
In addition to all these points, Wabbithire provides a content writing course that gives certification along with the experience to build a successful career in content writing. The platform provides placement assistance to all the learners. It goes from learning the course to clearing doubts, building a portfolio, and getting placed. You can check out our website to gain more knowledge about it. Check it out here!
Conclusion
Completing content writing courses is only the beginning of your professional journey. To land your first client, you need a strategic plan that is a combination of preparation, online presence, outreach, and networking. By showcasing your skills through a strong portfolio and continuously refining your craft, you can transition from a learner to a professional content writer. Following these steps methodically will help you break into the professional market and start building a career.
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