A good content writing course can get you into the industry. Well, a skillfully constructed portfolio will help open the doors of this marketing industry. As a novice, who has just started with the journey in the learning field, you need a portfolio that describes your skills and expertise. It is an essential step to attract potential clients or employers.
A beginner is already laden with many doubts and questions. You may wonder whether a portfolio without work samples and testimonials will land with any potential clients, especially when you are still learning the nuances of the course. Why do we need a portfolio right from when we start the course? Well, when you have just started learning, it is optional to have a portfolio. But having one will increase your chances of attracting clients. A portfolio presents your skills, style, and expertise. It speaks for your work when you are just starting and have no testimonials and credibility attached to your work.
A Step-By-Step Guide
Building a portfolio is not a cakewalk but requires a strategic approach. This guide will help you create a strong portfolio while you are learning content writing to give your career a kickstart.
Create a Strong Foundation.
Great foundations lead to stability and long-term growth. It is all about getting the first step right. Initially, writing will not guarantee that your work will pay off. But remember that you are just starting. You can choose a topic. Do the necessary research, write the piece, and edit it. The next step is publishing your article.
You can consider the Wabbithire community. They have mentorship programs that guide you throughout the content-writing course, making the portfolio, publishing your samples, and roping in the clients.
Choose a Platform
Go for a user-friendly platform that aligns with your needs, goals, and skills. Ensure that the platform you prefer is easy to navigate, and allows easy uploads and updates. It should be equipped with comprehensive portfolio management features. A top-notch content writing course will educate you about different platforms you can use to construct your portfolio. They offer unique features and design options. You can use the one that fits your needs.
Explain Your Niche
One of the significant elements introduced in the content writing course is knowing your niche. What do you like writing about? It can be a blog post, social media post, review, etc. A niche field defines a specific province that you are passionate about writing. Defining your niche will help target a certain set of clients and stand out from other writers. A portfolio should be able to showcase your abilities and the knowledge required in the niche. Over time, you can gain expertise and authority over that subject.
Organize & Flaunt Your Content
Once you have selected the platform and have some samples ready in your bag, it’s time to organize them. Always remember that your portfolio speaks for you. Make concise sections to project your samples, skills, and resume. Flaunt your best samples first, arranged neatly. All the points you present should be visually appealing. Beginners should add at least three work samples to their portfolio.
Adding Client Experience & Testimonials
For a beginner, it is a bit difficult to get clients to write for your service. Adding testimonials will take time because you are still in the content writing course. It might be the case that you have not worked in an influential content writing domain. So what can be done?
Connect with influential clients. Offer them a free piece of content in return for a testimonial. Most of the time, clients need well-researched articles. They are in a fix due to deadlines or loads of work. You can provide your service by asking them for a shoutout in return. Ask them to drop a positive review. If the clients are satisfied with your work, they might recommend you to other businesses.
Promote Your Portfolio
Once your portfolio is ready, it is time to send it to potential clients. It is a real challenge to acquire clients in the initial stage of learning. Social media is an effective way to increase your visibility and reach. Consider posting samples on channels like Instagram and Threads. Join relevant groups and communities and connect with collaborators who will help pitch your services. You can use email marketing to showcase your portfolio and connect with existing clients and subscribers.
Improve & Update Your Portfolio
The role of the portfolio doesn’t end after you have roped in clients. Content writing is a very dynamic field, and so is your portfolio. Keep adding new skills and work samples to your portfolio. Add fresh content and keep on improving the existing pieces also. Remove the samples that are not relevant anymore. Focus on the details of a portfolio that need improvement. It is a good practice to audit your portfolio every six months.
Best Way to Create a Portfolio While Taking a Course
Fresh starts are thrilling but come with a lot of doubts. At Wabbithire, they empower writers and social media managers. They understand the challenges a beginner faces and guide them through all the phases of their growth, including support in building the portfolio.
Wabbithire’s free content writing series on YouTube is the best channel for beginners seeking writing as their forte. Follow us on the Wabbithire YouTube for accessing the free series.
Also watch this: Craft your portfolio being a fresher content writer.
Key points to remember
- Apart from gaining knowledge on how to make your portfolio from the content writing course, you can also refer to portfolios of famous content writers from the field.
- Avoid unnecessary information and do not make your portfolio crowded.
- Choose a specific color palette.
- Maintain consistency in the presentation.
- Make it easy for clients to navigate through the portfolio.
- Choose your best work samples.
- Ensure that your portfolio is mobile-friendly and approachable.
- You can design a print-friendly version of your portfolio. However, this is optional.
Take-A-Ways
By following this guide, you will be capable of creating an effective portfolio. Remember that your portfolio is going to evolve alongside your content writing career. It is a dynamic document of your career’s progression. Right from the initial stage of the content writing course, till you get into the field, you will see many changes in your portfolio. For a novice, it is a powerful asset. It will help you emerge as a valuable candidate.
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