Portfolio writing is a set of blogs and articles to showcase an author’s writing talent. In an online content writing course, a module on portfolio writing helps to guide writers to write content of high quality. The experience of writing distinctive pieces is seen when structuring a portfolio. With practice, every writer’s articles get better and portfolio writing plays a part in practicing. This blog illustrates the best way to build a portfolio while learning content writing.
What Does a Portfolio Consist of?
As mentioned, a portfolio is a series of a writer’s best work presented professionally. It acts as an example of a content writer’s article that has to be showcased in a simple and organized way. If a writer has picked their niche, the portfolio should have blogs on at least 2 niches to widen the pool of choice. A beginner without a niche should have samples on various topics. A portfolio should consist of a formal article, an informal article, and web content to showcase short-form content. The combination of these articles shows the writer’s expertise in delivering various types of content.
The long-form formal content should be data-driven and instructional. Adding a formal article shows the writer’s capability to present informative content. The inclusion of informal content will showcase the writer’s talent to connect with the audience. Web content in a portfolio indicates that the content writer is flexible.
Guide to Building an Excellent Portfolio
Beginners face challenges building their brand while learning an online content writing course. Improper research on portfolio presentation leads to an unorganized set of articles. Without proper feedback, a writer will never understand the required changes. Using the same articles over time in a portfolio is not advisable. So here is a guide to boost your process of portfolio writing.
Also read: Where can content writing be important?
Portfolio Presentation
A well-organized portfolio carves a lasting impression on the recruiter. Refer to portfolio examples to deduce what a portfolio should look like. A writer’s samples can be shown on a website or through a Google Docs/Drive link. The platform solely depends on the writer. Beginners prefer a Google Docs/Drive link and for a professional set-up, content writers prefer a website.
The articles should be well organized and easily accessible on the Google Docs/Drive link or the website. Simple images and infographics can be added to make your portfolio visually appealing. Regardless of the platform used, a client’s choice will depend on the presentation of blogs and articles. Platforms to unveil your portfolio include;
- WordPress
- Squarespace
- Medium
SEO & Keyword Research
In an online content writing course, SEO and keywords are 2 necessities for a content writer. Maintain search engine optimization and highlight keywords throughout an article while writing your samples. In situations when a keyword is not given, keyword research comes to good use. Some tools used for keyword research are Semrush and Ubersuggest.
Pro tip: Refer to an online Thesaurus when you need to improve your choice of words
Proofreading
Proofreading is a compulsory task for every writer. A content writer should create a proofreading checklist for the smooth operation of editing. Citing reliable sources is a requirement in all articles to offer credibility for your work. The use of software tools lends a helping hand during the editing process. The commonly used free software tools are Grammarly, Copyleaks, Quilbot, Small SEO tools, Readable, and many more.
Analyze your portfolio before submitting it. Check for mistakes that are repeated and improve them. Take feedback from experienced writers or recruiters and update your samples based on their responses. A fresher while selecting an online content writing course should check for feedback from mentors for a better experience of the program.
Also read: Step-by-step proofreading checklist for content writers.
Update Your Portfolio
Updating a portfolio is essential as it helps to give you a fresh perspective on your work. Refer to different niches, writing styles, and types of articles to ascertain how to build a portfolio. Write multiple articles to add to your portfolio but submit only 3 to 4. A lengthy list of writing samples may pose as unpleasant to a client. While building your portfolio, learn how to shift from writing long-form articles to web content. This trick helps in the long run in a content writing career. Don’t stop writing blogs for your portfolio even when you land a job. This will lead to having old write-ups, even when they can be replaced by upgraded write-ups.
Best Online Content Writing Course & a Handy Tool
Wabbithire’s content writing mentorship program is a skillful course. This paid course with its experienced mentors has a lot to offer. Here are some of the major constituents of this online content writing course.
- 40-day program
- Flexible hours with live and recorded sessions
- 100% placement
- Portfolio preparation and feedback provided
Wabbithire’s Writer Pad
Wabbithire’s newly launched Writer’s Pad is a book that is of great help to beginners. It is a tool designed to make content writing easier and improve your writing skills. From structuring articles to a proofreading checklist, this Writer Pad has everything on it. It is available here! Do check out!
Final Words
In an online content writing course portfolio writing has to be introduced. This crucial part enhances practice for the freshers. It helps you to gain confidence and omit errors with time. Presenting your portfolio in an organized manner makes a writer approachable. It shows a sense of responsibility towards their work.
Editing your work before submission is an obligatory task for all writers. New-age writers are fortunate to have software tools to assist them in the proofreading process. Portfolio update has to be done to replace old articles with an improved version. So always write extra articles to take the place of the existing ones. With these points, your portfolio is good to go!
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