Many beginners lack knowledge of content writing. What is content writing? It is a term for writing on websites, blogs, Social media, and product descriptions. It refers to some online nonfiction writing. The main intention of it is to inform, captivate, and sell any products or combination of all these. In short, it is writing an informative piece. This article provides the basics of content writing and its career scope. For those who want to know about jobs in this field and career scope, this article may help them.
What is Content Writing & What Do The Content Writers Do?
For beginners, the common question is, “What is content writing?” Content writing is writing a piece that educates and inspires. When a company hires a content writer, the writer is required to attract traffic to their website. This traffic converts to leads, which in turn converts to customers. Content writers are hired for marketing. In content marketing, the information provided about products and services leads to potential customers.
The role of a content writer is to write content that reaches a target audience. Make content that has better value than other content on the same topic. Thus, the content gets more traffic and ranks high on search engines. So, the chances of getting a better audience are higher.
7 Basic Things to Know About Content Writing
After understanding the answer to “What is content writing?”, the next step is to learn its basics. Wabbithire provides a content writing course that provides a detailed explanation of content writing. Now let’s discuss the seven key things to know about content writing for beginners.
The Goal of Content Writing
Apart from the question “What is content writing?”, one needs to know the answers to other questions. Is trying traffic to content? Attempting to open a sales funnel? Etc. The answers to these questions help to understand the goal of content writing. Also, it is essential to know why to write and how to write. Information about the target audience and niche is basic before writing content.
Research
Before writing any piece, one should do deep research on the topic. For that, make sure previous web activities will not affect the result. When researching, search the topic on the search engines in different phrases and ways. It helps to know more about keywords and the topic in depth. Know the points that are covered on the subject and the points that are not covered.
Use of Subheadings
SEO-optimized subheadings are needed to create content into sections. The sections are like H1 for title, H2, H3, H4 and so on for subheadings. Through subheadings, contents break into layers of sections and it increases readability. There are also certain rules for subheadings for SEO optimization that can be learned through the Wabbithire mentorship program.
Google Snippet
Whenever one searches for any question or anything on Google, a section appears on the top that highlights a specific answer. These are called the snippets. For some topics, there may not be direct answers. This means nobody wrote a particular answer for that. Answers for those questions in subheadings help the content to bring on Google snippets.
Original Images & Research
Google tracks original images. It is better to take a picture and upload it to the content. Pictures from Pixels and Pixabay are also allowed and can make original graphics. In the case of research, one method to make original research is asking questions to the audience. Collect data from people through Google Forms, Instagram or any other social media platforms. Citation is needed when we study others’ content. In SEO optimization, plagiarism is prohibited.
Cleaning Up The Content
The usual answer to “What is content writing?” is writing an article or blog. The real work begins after writing because editing is crucial. Spelling and grammar should be correct. Good readability is essential for the content to increase readers’ experience.
Also read: Wabbithire writer pad: a content writer friend to write quality content
Use of a Captive CTA
A call to action is written at the end of the content and asks readers to take action. CTA can lead readers to buy a product or read another article on the website. It is better to focus on one CTA and mention what readers should do.
Career Scope of Content Writing
What is content writing? It is nothing but writing that effectively brings out information and generates leads for websites and brands. So, there is immense demand for content writers for brands to be successful. The business, gaming and entertainment industry, and big brands need content writers. Content writers can reach their target audience through websites. They write about the benefits and features of the products that help to develop business.
Does AI overcome content writers? Of Course not, when taking job applications platforms like Naukri and indeed, the hiring of content writers is increasing. AI helps to reduce the time to research for writing any piece. But as always said AI is here to assist us not to replace us. So, this is a highly in demand career.
Wabbithire has an online mentorship program for content writers that provides 100% placement. The course helps students create good portfolios that will be published on their website. It is a 40-day program, including eight recorded and two live sessions. The latter sessions are for portfolio-making and placements. For freshers to start a career, join the Wabbithire course. Tap here to discover more!
Conclusion
For beginners, “What is content writing?” is still a relevant question. It is a high-demand career. Those interested in writing as a job can look for a content writing career. The basic knowledge of content writing is focused here. For those wishing to join a course, Wabbithire is the best option. We not only offer 100% placement but also encourage building the best portfolios.
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