Artificial Intelligence (AI) has been the talk of the town lately. Disguised as a digital genie for content creation, AI is available at your disposal. Right from research to compilation, it is a jack of all trades. All one needs is a suitable prompt to fetch the desired outcome within minutes. Kindling the question of the hour, is it a replacement for content writing or an acquaintance? Well, the answer isn’t completely black or white. It lies in the gray space between a yes and a No. This article discusses whether AI can replace content writers or assist them with writing content.
AI as a Threat to Whom?
AI may pose a threat to a specific category of content writers. Also it may prove to be a helping hand if used correctly by writers. Let’s try to understand the new dynamics in content writing:
SEO Writers
SEO is the foundation upon which content is built. Expertise in SEO is a safety blanket for writers; it improves the ranking and quality of the article. AI will only be an enabler and not a threat for SEO writers. To know more about the tools used in SEO Tap here!
An Average Content Writer
A mediocre writer with generic work should anticipate getting replaced with better research and quick content. Writers with average style should focus on expertise in a specific niche that will remain valuable over AI.
A Traditional Content Writer
Every writer has his style and niche. He should upgrade and tailor it to the client’s requirements. A writer who is unwilling to change may soon be outnumbered by AI. To stay relevant in the competitive area, writers need to adapt by learning AI-assisted editing & strategic content creation.
Low Creativity Quotient
Creativity is the O2 for the writing community. An absence of creativity in the craft may lead to the inevitable. It is the most valuable USP content writers have over AI. Hence, AI can’t replace human creativity & relatability.
Slow Learners
Writing requires a personal touch and professional tools. To stand out from the crowd, writers should excel at both. Now is the time to pull up your socks and learn the skills or get knocked out.
Invisible Writers
The possibility to work globally from any nook and corner is unlimited. But how will the clients find you? Easy accessibility for the employers to reach out. Showcase your work and polish your craft to be unbeatable.
Robotic Writing
A writer’s work should connect with the audience instantly. The right amount of emotions mixed with authentic research will vouch for quality content better than AI. Content writers who ignore this crucial aspect may face survival issues.
A Quick Overview of AI Performance
Here’s a comparative study of AI in a creative field. AI has an edge in result-oriented work, which can compromise on quality. Nevertheless, writers will always have the upper hand when fresh, quality content is the ultimate goal.
| Pros | Cons |
| It is useful for businesses that prefer less researched work. | Unsuitable for original and fresh content. |
| Reduces the cost of content writing. | Hiring writers to create well-researched and custom projects may increase the expenditure. |
| Quick and time-saving. | The quality of work by a content writer is better than that of AI. |
| It creates bulk content with correct prompts. | It requires a human being to understand needs and select appropriate prompts. |
| It offers quick and hassle-free editing | It poses higher chances of plagiarised and repetitive content. |
Ways to leverage AI as a Content Writer
The answer lies in a fair evaluation of the present content writing scenario. Every cloud has a silver lining, and so does AI. We are often intimidated by changes instead of embracing them.
New Opportunities
AI has presented new opportunities for writers to take up new roles. Strategic managers, proofreaders, and social media managers can be wise choices.
Smart Work
Content writers can use AI tools in editing, drafting, and research. This will give them a competitive edge plus reduce their time crunch.
Writer’s Block
Every writer faces a block once in a while. Overusing AI can be dangerous, but it may assist in brainstorming. A suitable suggestion is shortlisted to create original work around it. To handle writer’s block effectively, you may read- How to handle writer’s block effectively?.
SEO Optimization
Content writers put their heart and soul into their craft, but many go unnoticed. AI tools may help with keyword optimization, leading to increased visibility.
Scalability
AI can effectively create more content in less time. It improves the quality of work and also brings in more business.
Writing That Wins Over AI- Sure Shot Ways to Ace The Race!
Well-researched content ticking all the boxes of EEAT is the boarding pass to the top ranks on search engines. SEO rankings prioritize such articles above AI-generated ones, but what does it refer to? EEAT simply refers to- Expertise, Experience, Authoritativeness, and Trustworthiness. Incorporating it in the article will improve its rankings and visibility. Read below to learn more.
SEO-Oriented Content
SEO-backed content determines the ranking of an article on search engines like Google. The ranking highly favored original and non-plagiarised content. This is the prerequisite to survive in the field while beating AI in the game.
Emotions
A writer uses words as his strength to pen down his thoughts and emotions. The empty and mechanical language of AI cannot connect with the audience.
Realistic and Grounded Research
Research-oriented content by AI relies on stale data, which sounds repetitive on multiple platforms. Content writers can create better content on fresh and original data collected in real-time.
Experiential Learning
A writer pours his years of experience and learning into the topics of his expertise. The richness of content gets elevated with real-life examples and solutions. AI is unable to create content that is realistic and reliable.
The Verdict
It is safe to conclude that AI will change the whole writing space in the future as an assistant. Yes, you heard that right. AI and content writing can be the new batman and robin together! Writers should integrate AI tools to make their work better and presentable in no time. It can be used to check plagiarism, grammar, or readability. On the positive side, content writers can now learn more skills and grab new roles. As long as writers know where to draw the line with AI tools, the content writing space will remain safe.
AI might be advancing, but skilled writers will always be in demand! If you want to master content writing & secure a guaranteed placement then Wabbithire’s mentorship programme is just the right choice for you!
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