Social Media Marketing Placement Course

Social Media Marketing Class(15 Days – 3 Weeks)

3-week class to teach social media marketing class

Week 1: Social Media Foundations

Day 1 (Recorded): Social Media Basics

  • Overview of social media marketing fundamentals.
  • Deep dive into Instagram features and its role in marketing.

Day 2 (Recorded): How to do Account Audits

  • A step-by-step guide to evaluating an account’s performance.
  • Identifying strengths, weaknesses, and areas of improvement.

Day 3 (Recorded): How to Optimization Profile

  • Techniques to create a professional, appealing profile.
  • Tips for optimizing bio, profile picture, and highlights.

Day 4 (Recorded): SEO in Social Media||Optimising Keyword

  • Importance of keywords and optimizing profiles for discoverability.
  • How to use trending hashtags effectively.

Day 5 (Live Q&A):

  • Discussion on foundational concepts and profile optimization challenges.

Week 2: Content Strategy and Planning

Day 6 (Recorded): Audience Identification & Competitor Analysis

  • Defining target audiences based on demographics and behavior.
  • Analyzing competitors’ strategies and leveraging insights.

Day 7 (Recorded): Creating a Content Strategy

  • Structuring content pillars for consistent messaging.
  • Tips for creating content aligned with brand goals.

Day 8 (Recorded): Content Calendar Development||Posting Time & Consistency

  • Planning a posting schedule for consistency.
  • Insights on optimal posting times for better reach.

Day 9 (Recorded): How to & What to Write in Captions and Hashtags

  • Crafting engaging captions that resonate with audiences.
  • Researching and using the right hashtags to improve visibility.

Day 10 (Live Q&A):

  • Addressing doubts on content strategies, posting schedules, and captions.

Week 3: Analytics and Optimization

Day 11 (Recorded): Understanding Social Media Metrics

  • Understanding key metrics like engagement, reach, and conversions.
  • Evaluating performance using analytics tools.

Day 12 (Recorded): Understanding Analytics for Performance Improvement Strategies

  • Using data insights to optimize future campaigns.
  • Techniques to increase reach and engagement.

Day 13 (Recorded): Running Instagram and Facebook Ads

  • Basics of setting up and running ad campaigns.
  • Tips for targeting the right audience and tracking results.

Day 14 (Recorded): Understanding Social Media Algorithms

  • How algorithms influence content visibility.
  • Strategies to align with platform algorithms for maximum reach.

Day 15 (Live Q&A):

  • Clarifying questions on metrics, ads, and algorithm optimization.

Influencer Marketing (15 Days – 3 Weeks)

3-week class to teach an influencer marketing class

Week 4: Introduction to Influencer Marketing

Day 16 (Recorded): Basics of Influencer Marketing

  • Understanding the fundamentals and its role in brand building.
  • Examples of successful influencer campaigns.

Day 17 (Recorded): Identifying the Right Influencers

  • Criteria for selecting influencers based on niche, reach, and engagement.
  • Tools to find suitable influencers for brands.

Day 18 (Recorded): Researching Influencers

  • Analyzing audience demographics, engagement rates, and content style.
  • Red flags to watch out for when evaluating influencers.

Day 19 (Recorded): Setting Campaign Goals and KPIs

  • Defining clear objectives (awareness, conversions, etc.).
  • Metrics to track success, like impressions, clicks, and ROI.

Day 20 (Live Q&A):

  • Discussion and clarification on influencer basics and identification.

Week 5: Campaign Planning and Outreach

Day 21 (Recorded): Structuring Campaigns

  • Step-by-step guide to planning timelines, tasks, and budgets.
  • Tools for managing campaign workflows.

Day 22 (Recorded): Outreach Messaging

  • Writing personalized and effective influencer outreach messages.
  • Tips for negotiating fair collaborations.

Day 23 (Recorded): Types of Influencer Partnerships

  • Overview of collaboration models like sponsored posts, giveaways, and affiliate marketing.
  • Pros and cons of each type for different goals.

Day 24 (Recorded): Managing Contracts and Expectations

  • Key clauses to include in contracts.
  • Setting deliverables and expectations upfront.

Day 25 (Live Q&A):

  • Addressing challenges in campaign planning and outreach.

Week 6: Tracking and Reporting Results

Day 26 (Recorded): Tracking Campaign Performance

  • Monitoring metrics like reach, engagement, and conversions.
  • Tools for tracking influencer campaign success.

Day 27 (Recorded): Calculating ROI

  • Understanding ROI and cost-benefit analysis for influencer campaigns.
  • Case study examples.

Day 28 (Recorded): Creating Reports

  • Building professional reports for stakeholders.
  • Highlighting campaign achievements and learning points.

Day 29 (Recorded): Maintaining Influencer Relationships

  • Strategies for fostering long-term partnerships.
  • Tips for maintaining good communication post-campaign.

Day 30 (Live Q&A):

  • Resolving queries on tracking, reporting, and relationship management.

Content Creation (10 Days – 2 Weeks)

2-week class to teach content creation class

Week 7: Content Creation Basics

Day 31 (Recorded): Tools and Equipment

  • Overview of essential tools: cameras, smartphones, tripods, and lighting.
  • Basics of resolution, frame rates, and aspect ratios.
  • Practical setup guide for shooting content.

Day 32 (Recorded): Lighting Fundamentals

  • Natural vs. artificial lighting.
  • Three-point lighting and DIY solutions.
  • Practical examples: Setting up lighting for different scenarios.

Day 33 (Recorded): Framing and Composition

  • Rule of thirds, leading lines, and other composition techniques.
  • Exploring various camera angles and their impact.
  • Activity: Practice framing with everyday objects.

Day 34 (Recorded): Audio Recording Essentials

  • Tips for clear audio: microphones, positioning, and reducing noise.
  • Hands-on: Record and compare audio using different setups.

Day 35 (Live Q&A): Week 1 Recap and Troubleshooting

  • Addressing questions about tools, lighting, composition, and audio.
  • Sharing tips based on student challenges and feedback.

Week 8: Advanced Content Creation

Day 36 (Recorded): Editing Basics – Part 1

  • Introduction to user-friendly editing tools (CapCut, VN, etc.).
  • How to trim, cut, and merge clips for seamless storytelling.
  • Practical exercise: Edit a 30-second video.

Day 37 (Recorded): Editing Basics – Part 2

  • Adding transitions, effects, and text overlays.
  • Basics of color grading and enhancing aesthetics.
  • Activity: Create a visually cohesive 1-minute video.

Day 38 (Recorded): Aesthetic Content Creation

  • Trends in aesthetic visuals: transitions, minimalism, and themes.
  • Choosing color palettes and props for aesthetic videos or posts.
  • Hands-on: Create an aesthetic video based on a theme.

Day 39 (Recorded): Storytelling and Advanced Techniques

  • Structuring videos: hooks, flow, and visual CTAs.
  • Using advanced camera techniques (slow motion, time-lapse).
  • Final project: Plan and shoot a creative content piece.

Day 40 (Live Q&A): Final Week Recap and Feedback

  • Addressing advanced editing, aesthetics, and storytelling challenges.
  • Reviewing and providing feedback on student projects.

Portfolio Building(1 Month)

Upon completing the 40-day learning phase, you will spend one month building your portfolio by working with real companies. We’ll assign these companies to you after the learning segment.

Placement

Upon completing the portfolio work with the company, same company will be hiring you as a social media manager.

Note: In case the company won’t hire you after you complete your portfolio, we will get you placed with another company where you do not need to do the portfolio work again.

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