Be it marketers, business owners, or users, in this competitive world, everyone wants to be on top of their game. The future of social media continuously needs attention and knowledge about new trends, and these changes have transformed ways of communicating among businesses. What does the future have? How to stay updated in a fast-growing social culture.
Some Upcoming Trends In The Future Of Social Media
Social media is filled with possibilities and new trends. The future is advanced AI, a whole new world where people can find anything and everything on social media. Some new trends are below.
1. Social Media Platforms will become the new hottest search engines
Usually, people tend to search on Google, but nowadays, Google is only sometimes correct. But do you know where to find a wealth of advice from real humans? That’s right, in 2024, Social media platforms became the biggest threat to traditional search engines.
TikTok has now integrated Google search results into in-app results and adds the creative tool Keyword Insight to its creative center. The social media platform is the second most famous search engine among GenZ for getting trendy shopping ideas. In contrast, Google has to change its results and take Facebook and Instagram as its competitors.
2. People will prefer long video content in the future of social media again
Today’s people are more into short format videos like YouTube Shorts, Instagram Reels, and TikTok videos. It would sound foolish to say that the audience would love long-form content again in the future.
Longer videos don’t mean YouTube videos like 1-hour-long videos. Instead of 2-minute videos, people like videos of 5 minutes as well. They tend to stick to longer videos, as they have some excellent information that people can apply.
The first big platform, Instagram, changed its maximum video length to 15 minutes, and TikTok will apply this change, too. Twitter also launched a premium subscription, where paid users can upload 2-hour-long videos.
People in the past used to answer questions on Google or any other search engine. In the future, content creators or influencers answer queries and questions in their long-form videos. In short, the future is social media, where people will trust influencers more, rather than Google.
3. Engagement will prefer DM’s instead of Feeds
These days, our feeds are filled with media news, memes, content from influencers, ads, marketing posts, and media running behind celebrities in airports.
In all this, we cannot see organic content from friends and family. There are many reasons behind this, but it doesn’t mean organic posts have entirely disappeared from our feed; people can share posts on Instagram by filtering to “close friends only” or DM’s.
However, not only friends but B2B businesses or small businesses tend to take orders and resolve queries in DM itself, as there is no hassle of sharing personal information, and one can communicate with customers and vice versa.
Also Read: How To Write Engaging Social Media Posts
4. Sharing content has become more critical than Like, Follow, Comment
In the current time, people can fake anything. Like buying followers, likes, and comments. The most important thing is the creator’s reach, which will be disappointing if someone fakes their following. However, one should have organic shares to ace the game on social media.
Shares of the content tell the true value of the account, not view, follow, or comment. You can be super confident about your content when people share your posts on their DMs, stories, or off-platform; therefore, to be organic, focus on shares, likes, comments, and follows.
5. Use of AR/VR on social media
Augmented reality and virtual reality are features used by Snapchat and Instagram to filter video. Metaverse will change the whole game, and we will interact on social media, as TikTok created the TikTok shop.
People can try shopping virtually; these features attract consumers to try and buy digitally. Some more prominent brands like Prada and Farfetch are also getting features.
6. The Future Is Social Media instead of Google Map
Social media influences GenZ and its day-to-day activities, including products, reviews, etc. An article suggested that it will become a threat to Google Maps and Google searches, as people like to watch Instagram reels and YouTube videos for place recommendations. In videos, we can visually check the place’s rating, ambience, and food.
7. Users want personalized content.
There is a vast content marketing, where people can get data related to their search on social media. The more people search, the more brands create individualized content for their audience. The brand has to make content according to customers’ searches and preferences.
8. Authenticity is most important for GenZ.
People are more likely to go for authentic content. After the pandemic, viewers like to watch unedited, unfiltered content. It’s like people like to see behind the scenes more than edited videos, which is the most crucial change in the future of social media.
Social Media Strategies With Help Of AI Tool
According to current social media trend reports, 75% of content creators or marketers use AI-generated content on their social media. Most marketers are getting a positive impact on their work. 88% of marketers believe their businesses will use automation and AI to meet customer expectations. It will simplify the process and improve user experience.
45% of marketers use AI to create content for their social media, and 55% of marketers use AI to create short videos and reels, which is an advantage for current and future generations.
Current market research shows that by 2030, AI technology will take a boost in the future of social media, and AI users will increase by 1.4 trillion dollars.
Conclusion
Social media is a platform where changes come quickly, and trends also come and go. With AI and tools coming in the future of social media, there will be little difference between the real and virtual world. Social media is an open platform. It is up to consumers what they are willing to consume and what they are not.
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