Of the total world population around, 62.6% are social media users. That implies a lot of potential consumers online. How can brands reach them? Strategies to enhance their social media presence are the need of the moment. Such a strategy will help increase a company’s brand awareness and boost its audience base. Here are 7 expert tips any company or individual can use to grow social media following:
Create relatable content for your target customers
Relatable social media posts address the wants and needs of the target audience. It directly talks to the target consumers, which is one of the most proven ways to grow social media following. Referring directly to consumers’ pain points can make them feel heard. Using words like “we” is a simple way to establish such relatibility. Interviews and surveys help collect feedback, highlighting the challenges and the audience’s preferences.
Further information on consumers’ buying habits can be found through tools such as Google Analytics. Use social media to look for community members similar to your target audience. Your content can be based on their challenges, wants, and language.
Choose a suitable platform to grow social media following
It is challenging to choose from so many available social media platforms. Being present in all of them is not possible. So, you need to find the channels preferred by your audience. Social listening tools such as brand mention have the most significant information base in the world. Its application helps you to know if people are talking about your brand through spike notifications and email alerts.
Besides, evaluating the competitor’s choice of platform is also recommended. While doing so, some queries must be noted, which are:
- The content type they share.
- If they post more consistently on one particular channel.
- Their followers are on the channel.
The answers to these points should be the channel you must choose for your activity.
Optimize your profile on social media
Target audience and social media platforms are now known. It is time to create an optimized platform profile to grow social media following. The given specific guidelines will help in doing so:
- Upload an appropriate size, professional brand logo or photo.
- If your profile is on multiple platforms, make sure the images are similar.
- Use the target audience’s keywords in your bio to make yourself discoverable
- Add operatable links to your landing pages and websites
- Ensure you fill in all the required details to create a complete profile.
One instance of the perfectly optimized profile is Semrush. Their LinkedIn and Twitter profiles are excellently optimized. They have a concise bio with their website link on both their profiles.
Also Read: Effective Networking Tips for Content Creators
Find out the best time for posting on social media
The period that draws the most engagement is the best time to post on social media. When a brand finds a suitable time to post, their posts will grab the attention of a larger audience and will attract high engagement. The appropriate time for posting on social media varies depending on the audience, platform, and industry.
Numerous posts recommend an ideal time, but that might not work for your niche. To post at a time that helps grow social media following, it is perfect to use ViralPost, patented by Sprout Social. The ViralPost algorithm evaluates the content velocity and target consumer engagement patterns to recommend suitable times for authentic engagement.
Post regularly to grow social media following
Consistent posting is a topic of great discussion, and you might have encountered many facts about it. While consistency is important, it is not the only requirement. Besides consistency, frequency and value are essential in ensuring enhanced engagement. If a brand posts invaluable content to the audience, they will not engage with it.
Consumer surveys can give a good idea about topics that interest the audience. Analytics information shows the performance of past content. If the audience has shared, liked, and commented on it, you know what type of content is most engaging. Analyzing competitor activity is another way to decide on content ideas.
Active interaction with the audience
Only talking about your product will not encourage engagement. It is essential to talk to the audience to grow social media following. The best way to do it is by addressing the comments. Initiating new conversations by posting relevant social media posts is another way of participating with the audience.
Your social media followers expect a fast response, so it is essential to have a social media team trained enough to address consumer grievances. Paid social media tools like Hootsuite and Sprout Social address the audience’s concerns. Active interaction with social media followers helps brands establish robust relationships with them.
Collect competitor insight to grow social media following
It is essential to know about your competitors’ activities. However, it is not recommended that you follow their brand profiles. Social listening tools monitor your competitor’s activity on social media. Such tools, for instance, can help you view their posts and the consumers’ emotions about them.
Tools like Hootsuite have features that allow brands to track interactions about them within their sector. Its features track mentions about your brand, and you can gain insight into the consumer’s sentiment.
Final word
A high level of dedication is required by brands to grow social media following. The steps discussed here can be adapted to engage your existing audience and attract a new consumer base. A point to remember here is that, besides size, the audience quality matters. There are no definite hacks to increase followers on social media platforms. However, many things must be done to build a strong social presence.
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