However, it is assumed that writing engaging blog posts is difficult. With a better understanding of SEO, you will attract more people to your blog, which increases organic traffic. SEO-optimised blogs are engaging for the audience, but the content should be trending. Blogs can cover many topics. Personal blogs are written to connect with people. However, certain strategies must be followed to write a creative blog.
How do you write engaging blog posts?
Creativity and strategies go hand in hand when
- Understand your niche
To write an appealing blog, it is important to decide on a niche. Avoid writing weak, generic articles as readers search for something fresh. It is also crucial to nail down your niche because it will be easier for you to write a captivating blog.
2. Research on the topic
Once you decide on the niche, the second step is research. Before researching, you have to ask these three questions-
- What do you already know about the topic?
- What have the competitors covered/not covered, and how will you fill this gap?
- Who is your target audience?
- What is the purpose of your article?
Once you find the answer to these questions, research on social media and search engines. Make notes out of it and shape the blog with your insight.
3. Write according to keywords
Keywords are words that the audience searches for. Relevant keywords improve the ranking of your blog on search engines. It allows readers to discover engaging blog posts. The right keyword makes a difference by thousands of readers per month. So, it is important to shortlist keywords relevant to your topic. Then, choose the appropriate one and use it wisely.
4. A blog with a great structure
To make a blog look impressive, it must be well structured, as it increases readability. People usually do not read the whole blog; they just review the interesting parts. Visually, how your blog looks leaves a first impression on the reader. Therefore, a blog should be concise and non-elaborative. To write an engaging and well-structured blog-
- Always write short sentences
- Do not write consecutive sentences
- Use attractive headings
- Write short paragraphs
5. Use short paragraphs
People generally do not prefer to read lengthy paragraphs. They want to gain more information in a short period. To make your blog look concise, write short paragraphs and simple sentences. A visually appealing blog increases engagement. Summarise your ideas in shorter sentences so that your paragraphs look non-elaborative because engaging blog posts have high readability.
Also Read: Effective Ways to Content Research as a Beginner
6. SEO optimised articles
Though content is king, an SEO-friendly blog still brings organic traffic, which is cost-efficient. It attracts authoritative audiences to the blog, which improves the online performance. It is a trick to get more links on your blog. SEO-optimised blogs have relevant keywords. SEO-optimised articles inform and entertain the readers with quality.
7. Read competitive blogs
Simply read the competitive blogs of your niche. Those blogs may be unable to convey the real essence of the topic. In your blog, you can dive deeply and offer more value to the readers. Reading popular and most-reviewed blogs makes out what audiences expect from a blog of your niche. This improves the execution of thoughts.
8. Add images
Adding images makes your blog look attractive to the audience. It leaves a great impact on the reader, making it look impressive. Images of high quality are to be added to your blog. Decide a theme for your blog, and customize it according to your topic. You can use images in various ways, but they should be optimised for SEO.
If the blog is about fashion and lifestyle, add vibrant images that match the theme. Engaging blog posts consist of images that align with the blog. Visuals leave a great impact on readers. The blog seems more interesting, with pictures and videos.
9. Add content regularly
Consistency is very crucial to creating content online. Consistent blogging improves the ranking on Google. But the content should be of high quality; don’t just post for the sake of posting regularly. Quality matters more than quantity. Make a schedule for posting. Avoid posting too much content at a time. It is important to plan your posting to improve consistency.
10. Include links
To increase the credibility of your blog, add links. It convinces the readers that the content is right for them. Adding links is important for SEO-optimised articles. If you have written something related to the topic before, insert the link of the same in your current blog. The interlinking improves the navigation of the site and traffic on your blogs.
Add external links and cite sources. Links for case studies and research papers are also part of external links. Inserting links to the blog improves ranking on Google. They are profitable for your blog.
Conclusion
The tips cited above are important for creating engaging blog posts. SEO alone won’t improve the traffic. Useful tools and strategies will engage readers. The simple tips mentioned above will keep your readers hooked to your blog. Make your blog well structured, add images, and use relevant keywords to make it trending. A good blog provides readers with educational information which is interesting to read. Don’t forget to share some personal experiences in your blog. Because it is intimidating for readers, they try to relate to the experiences.
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